Bharath Poovaiah, Business Head at Texonic Instruments, shares the company’s evolution from a traditional product distributor to an integrated hardware, software, and cloud solutions provider. “We now offer advanced solutions including conversational AI, OT/IoT security, and cloud-based analytics,” he says.
Poovaiah stresses automation and partner enablement. “We’ve embedded automation across processes for efficiency, accuracy, and speed. Training and enablement empower our partners to deliver complex solutions confidently.”
He notes the changing customer mindset: “Today’s customers demand measurable outcomes and business impact, not just products. This pushes distributors and VADs to lead with specialization, engagement, and co-innovation.” Texonic is positioned to meet these demands through continuous investment in technology and people.
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