Blue Star Infotech Ltd has announced that it has entered into definitive agreements for a strategic alliance and investment in the equity of Activecubes Solutions India Pvt. Ltd. Emerging technologies such as BI/ Analytics and mobility are a key component of the company's strategic focus areas for growth in the near future and this alliance will enable Blue Star Infotech to strengthen its foothold in this space. Blue Star Infotech plans to enhance its capabilities through the inorganic route and investment in Activecubes is a step towards that growth path.
Sunil Bhatia, CEO & MD, Blue Star Infotech, said, "Business Intelligence and Analytics is one of our key focus areas and we see great potential in this space. Activecubes is a very prominent player and has been recognized through multiple awards like Red Herring Global Top 100, India Innovation Award, Karnataka STPI Award, etc. Leveraging their specialized expertise in the sector will further strengthen our business. This association will help our clients in not only deriving business efficiencies, but also revenue enhancement through custom offerings based on studying customer behaviour and market trends."
Rajesh Varrier, CEO, Activecubes, said, "Our association with Blue Star Infotech will help us broaden our activity spectrum. The synergy between both the companies will help us enhance our expertise in BI and Analytics and will boost our vision of being the best in providing competitive advantage to the client through the use of analytics. Our clients will benefit from Blue Star Infotech's broad range of service offerings. Also, the size of the overall team, access to knowledge pools and other resources would increase manifold."
The association with Activecubes will enhance Blue Star Infotech's capabilities in BI and Analytics sector with a focus on these verticals. This initiative presents the opportunity to cross sell Blue Star Infotech’s solutions to Activecubes customers. It also paves the way for account mining and increases the overall management bandwidth.
