Bringing technology core to NVIDIA’s strength

Vishal Dhupar,
Managing Director, South Asia,
NVIDIA

A leader in visual computing for over last 20 years, NVIDIA has gradually transformed the PC visual productivity tool into a tool of creativity expression and discovery. Visual Computing, according to Vishal Dhupar, is where science and art come together and help people realize their passion for creativity. “This is exactly the same promise that we deliver here in India. It is estimated that around 5 billion screens will be high definition by 2016. And what we want to bring is life to the screens,” he says. 

NVIDIA has recently unveiled its Quadro K6000 GPU that is an ultimate expression of its expertise in professional graphics. “It was introduced at our flagship seminar and is the most powerful graphics card known to mankind. It serves the market extremely well. For artists in the Animation and VFX market, the graphics card will allow them to interact with large data sets,” explains Dhupar. Effectively, it is magic to the artists as they are converting their vision from impossibility to possibility. 

Rationalizing Growth…

NVIDIA concentrates on two segments of the market – the consumer market and the professional market. In the consumer market space, the company has been very well known from the gaming industry perspective. GeForce has become a Brand Recall here. But looking from a closer perspective, gaming has become much larger than Desktop Gaming. “We are talking about powering the Cloud; we are talking about end-user devices that help people play games when they are relaxing at home or are on the move. Overall, from a gaming market perspective, we bring in all the gaming experiences a gamer wants on his/her device. We use a platform which is open and can be used by any gaming enthusiast,” Dhupar observes. 

The second market NVIDIA caters to is the professional visualization market where people typically use engineering workstations to convert their vision into reality. This market is across multiple verticals – manufacturing, Media & Entertainment, Education, Research, etc. Furthermore, the power of the GPU is harnessed in the areas like Research and Discovery, serving the market for high-performance computing and Analytics which is a Big Data part. Finally, at the bottom of the pyramid and around the edges are the Mobility devices – be it the tablets, smartphones that are connected to realize the graphics experience. Even cars, for that matter, are getting connected nowadays.

It’s all a Channel Play

Channel and Partnerships is in NVIDIA's DNA. It is the only mechanism through which they can reach every nook and corner of the marketplace and bind them with their customers. "We marry these two strengths – our rich technology and our partners and the outcome is always in the interest of our customers – best experience delivered to our customers through the best interface," Dhupar says. 

India being a large nation, people are spread across multiple regions. It is here that Partners’ contribution comes in as they are the ones who understand customer’s requirements, know how to service them, how to translate their requirement into a need and finally convert that need into an effective buying. NVIDIA, on its part, runs multiple partner programmes both on the consumer and the professional side. For its GeForce business, they have a programme called Elite Partner Programme, where NVIDIA equips their partners to sell the right technology, by reaching out to 35 different cities. Multiple partners converge to meet consumer requirements and understand NVIDIA's technology to give their customers the right experience on the gaming part. The other programme is a high-end programme catering to high-end gamers, called the GTS Champions Programme. "They have the entire paraphernalia with them to take care of the consumer’s requirement," explains Dhupar. On the professional side, there is a programme running called the Quadro Preferred Partner Programme. Between these programmes is their basic framework of channel partners who work with NVIDIA, their requirements taken care of while ensuring that these partners put their best foot forward each time. 

samrita@varindia.com