Canon kicks off 5th edition of Photomarathon

Canon has launched its fifth edition of Photomarathon in India. The event took place at Good Shepherd's auditorium in Bengaluru on September 27, 2014 and attracted large number of photo enthusiasts, primarily DSLR users, hobbyist photographers as well as professionals. The Photomarathon is a uniquely designed event organised by Canon to promote photography culture through theme based healthy competition.

The Canon Photomarathon is a daylong event that brings together photographic talents from across India. This event is also organized by Canon in countries likeIndonesia, Cambodia, China, Hong Kong, Malaysia, Philippines, Singapore, Thailand & Vietnam.

Dr. Alok Bharadwaj, Executive Vice President, Canon India said, “As the Photomarathon India celebrates its 5th anniversary in India, we are happy to see the ever increasing number of youngsters taking up DSLR cameras and unleashing their creative self. Canon India has been focused on promoting the culture of photography and the Photomarathon is testament of the same. Our new thrust on women segment & even school going teenagers will widen the appeal of this creative indulgence. We believe the Photomarathon continues to be a definitive platform bringing together photography talent to a day filled with fun and learning. The focus of this event is not sales but application of individual creative talent to draw self-gratification with a feeling of community. This is Canon’s unique high ground Value proposition that customers love the most. ”

The format of Canon Photomarathon 2014 required each contestant to shoot pictures within limited timeframe on given themes: Tranquillity and Chaos. Themes were announced just before the event began which made it even more competitive. The pictures were judged by well-known photographers based on their creative, technical and narrative sense. The highlight of the event was The Grand prize- the Photoclinic, thatincludes attending a, once-in-a-lifetime photography tour led by experts to selected destinations around the world which was won by VivekMathur. Jackson Johnson and JayaprathabMathuraiveeran won the second and third prize respectively and got Canon DSLR cameras, exclusive Canon merchandize, and 10, 1 year subscriptions to the Adobe Creative Cloud Photography plan. There were also exciting theme-based prizes won.