Chandrahas Panigrahi, Consumer Business Head and CMO, Acer India 

“CMO has become one of the most important, and indeed, powerful executives in the C-suite. CMOs exceptionally represent the voice of the customer, the deep understanding of whom is critical to business success today. Meanwhile, the CMO role’s scope and complexity are much larger than it has ever been. CMOs today must remain proficient and knowledgeable in a variety of skills, expertise and business understanding. They employ influence that is helping to move organizations, stimulate innovation, drive business growth and shape the cultural narrative as never before.
 

Being known as a consumer PC brand, we were the first few companies in the market to realize that the Gaming trend in the PC business in India is rising. Our re-positioning towards gaming has brought a lot of benefits to our brand and has helped us to grow immensely. Acer has been working towards building a strong foothold in the Indian gaming industry. Acer has shown consistent growth over the last few years in its gaming segment to successfully capture the No.1 position in the Indian gaming market by IDC consequently in Q4 2017 and throughout 2018.”