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Channel-First, Partner-to-Partner: The Model Behind BD Software Momentum

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Channel-First, Partner-to-Partner: The Model Behind BD Software Momentum

ZAKIR HUSSAIN RANGWALA
CEO, BD SOFTWARE DISTRIBUTION

BD Software Distribution is combining AI-driven cybersecurity with data protection and governance as enterprises embrace new technologies. Its portfolio includes AI-enabled threat detection, DLP and encryption, with new brands evaluated for their balance between innovation and governance. Channel expansion remains central to growth, with the company extending its reach beyond metros into Tier II, III and IV markets through regional partnerships, technical support and enablement. BD Software follows a channel-first model centred on VARs, MSPs and system integrators. Portfolio diversification, incentive programmes, product offers, technical assistance, innovation summits and boot camps are designed to strengthen partner profitability while enabling partners to address increasingly sophisticated cybersecurity requirements.