Chetan Mahajan,
Managing Director, 20:20 MSL
“In the last 2 decades the ICT sector has grown at CAGR of close to 20%, which is huge by any standards. While the digital divide on the telecommunication front has been bridged successfully we have a long way to go as far as this divide in concerned with regard to Internet, e-governance, and general adoption of technology both at corporate and government establishments. Bottom-line, the potential is huge.
We get our clients to focus on purpose led communication. Deciphering the complexity and articulating the value proposition in a simple language that the stakeholders can relate to is important for the success of any campaign. An integrated approach, which optimizes the abilities of traditional media, new media and experiential marketing, is key to an effective and efficient outreach.”
