CMOS WILL BE AT THE CENTER OF ALIGNING DATA TECHNOLOGY, AND CREATIVITY

DEBJANI GUPTA
Country Marketing Leader, Zoom Communications

"The role of Chief Marketing Officers (CMOs) has evolved rapidly and today, it extends far beyond brand building to driving revenue, owning the customer experience, and opening new growth channels. At Zoom, marketing is deeply integrated with our business strategy, identifying new market opportunities, innovating ahead of customer needs, and shaping the overall growth agenda. Looking ahead, we see CMOs becoming even stronger strategic growth partners, the true architects of the customer journey and key drivers of business transformation.

Role of Marketing in Digital Transformation

In an organization’s digital transformation journey, marketing is a vital driver in engaging customers across digital channels, tailoring communications, enhancing user experiences, and applying data to inform strategic decisions. At Zoom, we see this as more than adopting new tools, it’s about reimagining how we connect with customers, tell our story, and create seamless experiences across every touchpoint with our AI-first solutions. Innovations such as Zoom AI Companion, Zoom Docs, Zoom Events, Sessions, and Webinars have significantly enhanced our digital marketing capabilities. These tools enable us to optimize processes, automate routine tasks, repurpose content at scale, and elevate virtual event production. In fact, last year alone, marketers and event organizers hosted over 6 million virtual events on Zoom, reaching 268 million attendees globally, reimagining what’s possible through the power of AI, automation, and production innovation. Through this approach, we have unlocked new growth avenues, increased agility to adapt in a dynamic market, and elevated customer interactions across every stage of the journey."