Committed to innovation, customer satisfaction & data availability during critical situations
2025-04-01
SUNIL KUMAR
REGIONAL SALES MANAGER - SOUTH INDIA & SAARC, EXAGRID
Veeam recently wrapped up its highly anticipated Veeam ProPartner Summit 2025, a power-packed three-day event that brought together top channel partners and industry leaders. Among the standout moments was the keynote by Sunil Kumar, Regional Sales Manager - South India & SAARC, ExaGrid, where he unveiled game-changing strategies to drive business growth and elevate partnerships in the year ahead. Here are some key takeaways from his session...
ExaGrid supports thousands of organizations across more than 80 countries worldwide. What sets our Customer Support apart is that all our support engineers are ExaGrid employees, ensuring a consistently high level of expertise. Moreover, our engineers are strategically located across different regions—Americas, EMEA, Asia Pacific, and Latin America—and speak multiple local languages, providing seamless assistance to our global customers.
While our primary focus is on customers managing 100 terabytes to multiple petabytes—particularly in sectors such as healthcare, IT, ITS, and BFS—we also serve organizations with smaller, compliance- driven storage requirements. For example, businesses handling 40 to 80 terabytes over a six-month to one-year period can benefit from our solutions. Additionally, we offer 20- and 36-terabyte units, which are commonly used for disaster recovery in remote offices.
INTEGRATION & PERFORMANCE
ExaGrid, a 14-year-old company with a strong integration with Veeam, consistently maintains an NPS score above 80%, reflecting our commitment to innovation, customer satisfaction, and data availability during critical situations. Unlike legacy solutions that rely on a single storage box, our scale-out architecture distributes CPU, memory, and disk across all units for enhanced performance. We seamlessly integrate with AWS, Azure, and hybrid cloud environments, achieving a 50:1 bandwidth acceleration through dual accelerator boxes, ensuring efficient data backup and recovery.
RESILIENCE & RECOVERY
ExaGrid's system is designed for data resilience and rapid recovery, ensuring seamless backup and restoration. Recent backups are stored in a landing zone, allowing instant recovery in case of failures, while older data is securely retained and moved back as needed. Robust encryption guarantees data security without compromising performance.
Our solution integrates with S3 and Microsoft 365, enabling efficient cloud storage and backup. Additionally, our direct ransomware recovery feature enhances security by protecting against cyber threats. ExaGrid supports Veeam writing to ExaGrid Tiered Backup Storage as an object store target using the S3 protocol and also facilitates Veeam Backup for Microsoft 365 directly to ExaGrid.
Unlike traditional deduplication solutions that slow down backup, restore, and replication processes, ExaGrid’s Landing Zone architecture eliminates inline processing and rehydration delays. This results in 3X faster backups and up to 20X faster restores compared to conventional inline deduplication appliances.
IMPLEMENTATION & COST EFFICIENCY
ExaGrid is the only solution with deduplication that performs as well for restores as straight disk solutions. This allows restores to be fast and VM boots to occur in seconds to single-digit minutes versus hours for solutions that only store deduplicated data.
Every ExaGrid customer is assigned an L2 engineer for end-to-end implementation, monitoring, and ongoing support. Unlike legacy vendors with unpredictable renewal costs, we offer price protection, limiting annual increases to a maximum of 3%. Our plug-and-play scalability eliminates forklift upgrades while maintaining long-term performance.
PARTNER VALUE PROPOSITION
Our deal registration program provides incentives for partners. For instance, a 252-terabyte deployment (three boxes) earns a partner $25,200 in incentives. We maintain a 75% POC success rate, ensuring strong customer adoption through demonstrations of seamless backup, storage, and ransomware recovery.
Also, we offer Product price protection for 5 years. While, maintenance and support price protection—won’t go up more than 3% per year.
We prioritize right-sizing solutions—no over-selling, no under-sizing. Our goal is to engage with customers from the initial presentation to final deployment, ensuring a stable, scalable, and cost-effective backup solution.
LASTLY
ExaGrid's Tiered Backup Storage delivers the most scalable, cost-effective, and reliable backup solution, ensuring faster performance across all environments. Considering the evolving market opportunities I would invite both customers and the partners to come and explore how ExaGrid can elevate your backup and storage strategy.
THE EXAGRID AND VEEAM PARTNERSHIP OFFERS:
• Perform audits or Sure Backups to prove to an internal or external audit team that VMs can be booted or restored in the case of a failure and take advantage of Virtual Lab for testing
• Create a synthetic full on a regular basis in order to ensure reliable full backup restores; integration of the ExaGrid-Veeam Accelerated Data Mover and Veeam Fast Clone with ExaGrid’s Landing Zone provides synthetic fulls that are 30X faster
• Maximize ExaGrid’s full support of
SOBR
• Write to ExaGrid as an object store target using the S3 protocol, and use Veeam Backup for Microsoft 365 directly to ExaGrid
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