CommScope building strong partnerships by driving partner business growth

Kalyan Deep Ray
National Channel Manager, Enterprise Sales
India & SAARC
CommScope

CommScope has developed tailored programs for Distributors, Solutions Providers, Ecosystem Partners, and Alliances to support its market solutions and drive mutual growth. The company will continue to equip partners with training, tools and incentives programs to help them bring CommScope’s offerings to the local markets.

CommScope’s channel policies are designed to strike a strategic balance between our corporate objectives and the evolving needs of our partners. We achieve this by maintaining open lines of communication, regularly engaging with partners to understand their challenges and aspirations.
For example, our partners have expressed the need for more localized training and technical support—leading us to expand our training seminars and introduce more resources. Their feedback has helped us tailor our multi-tier channel programs—covering distribution, system integration, installation, and design—to better support partner growth while ensuring alignment with CommScope’s priorities.

POWERING PARTNER ENGAGEMENT
CommScope has launched a series of initiatives aimed at helping partners and customers uncover new revenue opportunities. We have developed tailored programs for four distinct partner types—Distributors, Solutions Providers, Ecosystem Partners, and Alliances—to support our market solutions and drive mutual growth.
Each program is structured to empower partners with differentiated capabilities, enabling them to deliver greater value to customers in India. As part of our digital transformation efforts, we’ve also rolled out digital tools that offer partners real-time access to sales enablement and technical resources, product updates, and support services.
Our partners are also trained to provide local insights, which puts our high-performance solutions to work. This will provide our customers access to the right provider based on their needs. For our partners, this measure allows them to select the right relationship with CommScope based on their business model and expertise. Extensive guidance and access to resources for partners are also included as part of the PartnerPRO program, to elevate their marketing and technical expertise. Our competitiveness lies in this globally consistent network of the best solutions and the expertise available.

ENABLING PARTNERS WITH LATEST TECHNOLOGY
CommScope’s tailored programs include AI and cloud elements, to help them appreciate how our offerings can support emerging tech in enterprises, and in turn, helping our customers to be future ready in their networks.
For instance, to support the rapid evolution of AI and high-performance computing, data centers must be scalable and flexible. CommScope’s solutions are purpose-built to help partners meet these demands by improving energy efficiency and simplifying infrastructure management. This is especially valuable when handling GPU-intensive workloads typical in AI environments. By leveraging CommScope’s technology, partners can deliver future-ready networks that not only perform optimally but also position them as trusted advisors in next-gen digital transformation projects, and unlock new revenue streams and strengthen customer relationships.

VISION FOR CHANNEL
At CommScope, we believe a strong collaboration with our partners is the best way to bring connectivity solutions to our customers, and help them advance broadband, enterprise and wireless networks that will help India to progress and thrive digitally. Therefore, empowering our partners to grow will be a priority for us.