CommScope creating a strong bond with partners by enabling their business growth

KALYAN DEEP RAY
NATIONAL CHANNEL MANAGER, ENTERPRISE SALES, INDIA & SAARC, COMMSCOPE

“Our channel policies are designed to strike a strategic balance between our corporate objectives and the evolving needs of our partners. We achieve this by maintaining open lines of communication, regularly engaging with partners to understand their challenges and aspirations. This feedback loop informs our policy development, ensuring alignment with market dynamics and partner expectations. For example, our partners have expressed the need for more localized training and technical support—leading us to expand our training seminars and introduce more resources. Their feedback has helped us tailor our multi-tier channel programs—covering distribution, system integration, installation, and design—to better support partner growth while ensuring alignment with CommScope’s priorities.

EMPOWERING PARTNER ENGAGEMENT

CommScope has launched a series of initiatives aimed at helping partners and customers uncover new revenue  opportunities. We have developed tailored programs for four distinct partner types—Distributors, Solutions Providers, Ecosystem Partners, and Alliances—to support our market solutions and drive mutual growth. Each program is structured to empower partners with differentiated capabilities, enabling them to deliver greater value to customers in India. As part of our digital transformation efforts, we have also rolled out digital tools that offer partners real-time access to sales enablement and technical resources, product updates, and support services. Our partners are also trained to provide local insights, which puts our high-performance solutions to work. Extensive guidance and access to resources for partners are also included as part of the PartnerPRO program, to elevate their marketing and technical expertise.”