Communications Technology Helps the World to Change

We can’t deny the fact that, technology has drastically changed the way we communicate with each other around the world. Technology has transformed how organizations conduct public relations and marketing, including how they interact with the media and stakeholders.

Social media has become a major platform for PR and marketing, giving organizations a direct line of communication with their target audiences. At the same time, content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience.

Secondly, Data analytics is used to track the performance of PR and marketing campaigns, and to identify trends and opportunities. Whereas, the Influencer marketing is the use of social media influencers to promote products or services to their followers.

In February 2023, ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm. The number of users exceeded 100 million in just two months, making it the fastest software ever to have 100 million active users. Microsoft and Google have also launched New Bing and Bard to follow the tide.

According to the analysis AI and Compute published by OpenAI, since 2012, the amount of compute used in the largest AI training runs has been increasing exponentially with a 3.4-month doubling time (by comparison, Moore's Law had a 2-year doubling period). Since 2012, this metric has grown by more than 300,000x (a 2-year doubling period would yield only a 7x increase).

With the explosive growth of computing power and data demand, the evolution of traditional pluggable optical module technology is challenging to support the sustainable development of data centers in the context of high computing power. Therefore, more advanced co-packaged optics (CPO) technology has been brought to the stage to cope with the rapid growth of computing power demand. CPO technology is an advanced heterogeneous integration of optics and silicon on a single packaged substrate. The transmission rate will be increased by more than eight times to cater for the increasing data processing demand.

Top tier companies are gradually become in need of CPO product. The demand on 800G optical module reached over 7,000,000 in May this year, as Nvidia and Google have updated their demand planning guidelines for 800G optical modules in 2024.

As technology continues to evolve, we can expect to see even more innovative ways for organizations to communicate with their target audiences.