S Mohini Ratna, Editor, VARINDIA
As companies of all sizes are taking advantage of the cloud due to its improved agility and flexibility, at the same time they are also facing unique and new security challenges, especially when it comes to integrating multiple cloud services and platforms into the complex IT environment.
Today, with our phones, tablets, computers, laptops, even Smart TVs and home security connected to the Internet, the need for home security products has never been more urgent. Users are vulnerable to a great extent because one attack on one machine has the potential to devastate one’s entire home system and even wipe out vital financial and personal data.
The rapid pace of technology innovation and the changing threat landscape results in 31% of Indian users being attacked by web-borne threats between January and March 2019. In the same period 52% of users in the country were attacked by local threats which makes the situation even more dire. India is placed on the 14th position worldwide, as the country of origin for global online attacks.
Another eye opening report is on the growing social media and digital advertisement. They have created a fear factor in the Print medium, like digital is going to stay for long. Many technology companies are also getting trapped with the concept of going towards digital advertisement, which seems to be in the cloud and laud concept. A new research on Future Digital Advertising says that Artificial Intelligence & Advertising Fraud 2019-2023, found that advertisers’ total loss to fraud will rise to $100 billion by 2023. The report claims fraudsters will gravitate to advanced techniques such as spoofing advertising networks to falsify ad clicks and displayed ads, rather than labour-intensive activities such as app install farms.
Organizations are choosing to adopt and use cloud resources in the way that suits their business needs. Again this cloud flexibility also creates many security challenges for today's enterprise. Irrespective of how they choose to use cloud resources, end-to-end visibility across the networks is critical to meet security and compliance obligations. With this case we see organizations moving to automate security management across native cloud, multi-cloud, and hybrid cloud for driving agility while ensuring continuous security for next-generation enterprise environments.
With the growing acceptance of the newer technologies, which are not proven as fully secured, the emerging markets are using on the rapid speed, without knowing the consequences. It is a fact that newer technologies reduce the prices of goods and services to which they are applied. At the same time, it brings serious threats from the cyber criminals.
Lastly, the cybercriminals use email and social media to defraud individuals at home as well as in the workplace. They are growing increasingly sophisticated in their ambitions to penetrate digital defences and wreak havoc on our lives. The online banking features we access through our phones and computers are time savers, but we also we need to be aware that putting our accounts online lets digital thieves and fraudsters know our information as a banquet of goodies.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.