At SAP Forum Mumbai, SAP has announced its innovation road map to transform the database market in India. In keeping with the company’s focus on using innovative technologies to address rapidly-changing customer demands, Steve Lucas, Global Executive Vice-President & General Manager, Database & Technology, SAP, unveiled the company’s strategy to become the fastest-growing database vendor.
With SAP HANA and its integration with comprehensive database solutions from Sybase, an SAP company, SAP has now launched a new breed of data management offering with in-memory acceleration at its core to help customers simplify their data management landscape and improve insights into real-time data.
“SAP continually strives to create a unique blend of ideas and innovative technologies, and this year we will emphasize our focus on becoming the fastest-growing database vendor in the industry. Our unified strategy for the database market provides customers the SAP real-time data platform, comprised of SAP HANA, Sybase data management offerings and SAP solutions for enterprise information management,” said Lucas.
“SAP is redefining the database market in India by combining the innovation and expertise of SAP and Sybase. Sybase Data management solutions and HANA have opened several growth opportunities for us in the Indian market with significant customer adoption across private and government organizations. Encouraged by this growth, we have also introduced various certification courses to enable our partners and customers on the various data management product offerings,” said Peter Gartenberg, Managing Director, SAP India.
