Dell(NASDAQ:DELL) has launched Elite Circle Program – an exclusive partner engagement and business networking initiative for top performing channel partners, system integrators and VARs. The Elite Circle events that took place in Delhi, Mumbai and Bangalore this month saw the participation of close-to 200 partners in an extravagant gathering to recognize the contribution of Channel Partner’s in building Dell’s Commercial Business across regions in India.
The Channel Community plays a key role in Dell India’s business success story and Dell believes in investing and nurturing long term relationships with its partners and System Integrators. Partner profitability remains a key objective of Dell’s Channel program and the Elite Circle is a product of the same initiative for creating opportunities for Dell and Channel Partners to grow and win together. The Program is a series of networking events and opportunities that bring Dell’s most valuable partners together with the objective of unlocking further opportunities for collaboration and business possibility. The Elite Circle Program was held in Delhi on 9th July, Mumbai on 25th July and in Bangalore on 30th July.
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Anil Sethi, Director & General Manager - Channels, Dell India, said, "We, at Dell, today have developed end-to-end solutions that can address the needs of the customer across the enterprise. With our new GTM structure, Channel partners, System Integrators and Distributors play a very significant role in ensuring that these solutions reach customers across the country and we are keen to collaborate with our partners to leverage each other’s strengths and improve customer experience. Dell has already announced several significant tie-ups with partners across the country and we are hoping to make many more such alliances in the future."
Dell has been working closely with Channel partners, System Integrators and VARs to create a congenial environment for customer’s benefit and mutual profitability. Dell’s newly announced GTM has been showing results with an all-round increase of Partner confidence in Dell. Dell has been working closely with its channel community to efficiently bridge the demand and supply gap through better and more effective distribution of its enterprise products as well as by collaborating with partners to bring the right solutions for customers.
