Dell Technologies committed to strengthening the partner ecosystem with opportunities

Anil Sethi 
VP & GM, Channels India - Dell Technologies

Dell Technologies’ partner program has been rated as one of the best in the industry. Basis the partner program, partners are able to plan their resources better, decide on the opportunity strategy more accurately and have more controlled and, beneficial outcomes. 

The Channel ecosystem has played a pivotal role in expanding Dell Technologies’ footprint. Our recent announcement on “Partner First Strategy for Storage” is a step towards this commitment. This marks a fundamental change in our go to market, resulting in over 99% of Dell customers and potential customers being considered partner first for storage.    

Channel partners have always been the driving force behind Dell Technologies’ business growth, and we are committed to further strengthening this ecosystem, with ample growth opportunities. We launched our 2023 Partner Program in February with a renewed focus - Together, We Stop at Nothing. This celebrates the sixth anniversary of the program and its continued success with the partner community. We are building upon a position of partner strength. Partners are also leveraging next-gen solutions through our collaborations with OEMs like Microsoft, VMware, Red Hat and others. Dell Technologies is investing heavily in customer and market research for not just additional technology and features that customers want, but also identifying new and emerging ways that are used to consume technology. As-a-service is an emerging trend across the board and we have also introduced APEX as a new offering. We are seeing a lot of our partners already showing interest in APEX solutions and are including it in their portfolio of offerings to their customers. 

Dell Technologies is committed to its goal of being the preferred technology vendor for its partners and customers. We are certain our partner ecosystem will help customers prepare for the journey to come, from the edge to the core to the cloud. Partners delivered approximately 50% of our overall net revenue, accelerated double-digit storage growth and helped us secure number one positions in the majority of the industry’s critical IT infrastructure categories.  
We have made the purchasing experience even easier in 2023 with pre-configured Server and Storage bundles, increased pricing transparency and expedited ordering. We continue to strengthen collaboration and streamline the partner experience, all the while upholding our commitment to leverage Dell Technologies to drive human progress.