Digital Is The Way Ahead And RP Tech India Understands The Power Of Digital Platforms

RAJESH GOENKA
Director, Sales & Marketing, RP tech India

“RP tech India registered a decent growth in the FY 2020-21 despite initial hiccups and challenges. We were quick to streamline our business during the first few months of the lockdown and minimized the negative impact on our sales performance. We implemented several innovative sales and marketing campaigns, which helped us to boost sales and ensure profitability. As it is rightly said, that innovation is the key to success, RP tech India lived the mantra in every aspect in FY 2020-21. We rolled out several creative and innovative marketing campaigns for our target customers. The Work from Home (WFH) and Learn from Home (LFH) campaigns were highly successful and appreciated by both vendors and channel partners. Digital is the way ahead and we understand the power of digital platforms.

RP tech India was the first distributor to announce Partners Incentive Schemes when the channel business was disrupted due to lockdown restrictions. We announced the Green Zone and Orange Zone offers to help partners liquidate stocks and restart their business. We ensured smooth and seamless inventory supply in the Channel while following strict COVID-19 guidelines for safety. We also launched brand-specific incentive schemes for partners to help them pull customers to shops. These initiatives were highly successful and helped us to increase business profitability.”