Digitization opens wide opportunities for eScan Partners

Sunil Kripalani
Senior Vice-President – Global Sales & Marketing, eScan
 

The cybersecurity market has been triggered by the new government initiatives and the recent cyber threats. This has widened the opportunity for eScan partners  

Cybersecurity has emerged as an important pillar in any IT project due to factors like rapid digitization of businesses and smart-city projects. It has become imperative for every business irrespective of verticals as ransomware, DDoS and APTs are causing damage to businesses across India and globe.    

 
“With the rapid digitization of businesses and smart-city projects in India, cybersecurity becomes the cornerstone of IT infrastructures. Cybersecurity is now becoming an integral part of all IT backbones and an essential across sectors like government and PSUs, BFSI, education, healthcare, defence, manufacturing, etc. One of the key security trends observed in the recent past is that of ransomware, DDoS and APTs (Advanced Persistent Threats) attacks, which are causing havoc across India as well as globally, pushing the demand for strong security solutions,” explains Sunil Kripalani, Senior Vice-President – Global Sales & Marketing, eScan. 

Strategy

To stay ahead of the competition in the competitive and innovative world of technology, eScan focusses on offering a robust security and protection from the evolving cyber threats. The company has come up with new technologies which provide real-time protection to customers.  

“The IT landscapes are highly competitive as well as innovative, due to its inherent quality of changing technology every 6–12 months. This change also brings new business opportunity in terms of upgradation of technology. However, with this the cyber threat landscape also has become more complex. Hence, innovative methods such as usage of AI to detect real-time cyber-attacks or to defend against ransomware attacks have evolved. eScan, in its relentless efforts to provide robust security and protection from growing cyber threats such as DDoS, APT, Ransomware, has been constantly innovating and updating its product range to be at the forefront of IT security solution for next-gen threats and stay ahead of its peers. Some of our recent innovations are PBAE Technology, Containerization of Mobile Workspace, EMM solutions, EPP solutions, etc, which provide real-time protection to a large number of enterprise customers,” reveals Sunil.  

Channel Strategy

eScan believes that channel partners play an important role in the growth of the company. As the adoption of digitization is on a high, IT security at the same time has become important for every business which opens opportunities for partners.   

“We have been a channel-centric organization from the beginning. We strongly believe channel partners are integral part of our growth story. As India is poised to embrace digital as part of the economic growth story, IT security has become the backbone of every business. This, in turn, opens up large opportunities and demands for security product and solutions across industry verticals. Hence, we see a great opportunity for channel partners to join hands with one of the fastest-growing security solution provider like eScan for mutual business growth,” views Sunil.

eScan aims to be the brand leader in security products and solutions. It constantly works to provide resources to its partners and increase customer protection and profitability. The company is realigning its channels and product policies to boost the channel community and increase loyalty. While discussing this, Sunil says, “As part of our Vision 2020, to be the brand leader among security products and solutions in India, we are now consolidating our presence across the channel segments. As our commitment towards channel partners, we are realigning our channel and product policies to increase channel confidence and loyalty. One of the key initiatives is to have close engagement with our channel partners and our sales teams more regularly and continuously. We consider our channel community as an extension of our business and are continuously working to provide them with resources to enhance customer protection and profitability.”

Focussed verticals

Though SMEs and MSMEs are fragmented verticals, but government initiatives like GST and digitization, triggered by the recent cyber-attacks have influenced these segments to adoption of IT.   

“SMEs and MSMEs in India are highly segmented and fragmented with various stages of IT adoption. However, with the recent GST and digitization drive by the Government of India (GoI), the SME and MSME segments are adopting to IT rapidly to be compliant with the government standards. Apart from these, the recent spate of ransomware attacks also created awareness among these segments to take security implementation seriously to protect their data and assets.
eScan, with its vast presence across SMB to enterprise segments in India, has already had customer bases spread from 50–15,000 endpoint users. We are now taking further steps to consolidate and expand our presence in these segments with our well-established technology and solutions in IT security,” concludes Sunil. 

Aparna Mullick
aparna@varindia.com

Tags: Digitization, eScan Partners, cybersecurity, cybersecurity market, ddos, apts, sunil kripalani escan, escan channel strategy, escan focussed verticals, smes, msmes, gst, escan vision 2020, varindia, cyber threats, ransomware