Disney Plus hits 28.6 million subscribers

Disney Plus is already a huge hit in the US, racking up 28.6 million US subscribers in less than three months of its launch, Disney said Tuesday. It’s popular fairy-tale dreams to come true soon. Disney initially expected Disney Plus would take five years to reach between 60 million and 90 million subscribers. In less than 90 days, it's almost halfway to crossing that threshold.

This quick and humongous success has already created a flutter amongst its competitors and has raised the stakes in the OTT game even higher. As Disney plus begins to spread its wings in other territories, it would be interesting to see how it ends up disrupting the status quo in those countries. So how has Disney Plus been wooing the American viewers? Piplsay polled 63,833 Americans to get the details.

Disney Plus is the entertainment giant's online hub for streaming almost everything it produces, including Star Wars, Marvel, Pixar and all the family-friendly movies and animation from Disney itself, plus acquired favorites like The Simpsons. By comparison, Netflix, the biggest subscription video service in the world, has 167 million global subscribers, with 61 million of them in the US.

Netflix is not the only one in trouble

37% of Americans have subscribed to Disney Plus

36% have unsubscribed to other platforms after signing up to Disney Plus

37% of Americans think Disney Plus is better than Amazon Prime and Hulu

23% of Americans think Disney Plus is better than Netflix

39% of Americans watch animated content the most on Disney Plus

Here’s a quick video on our Disney Plus report ( Link)

Disney Plus launched Nov. 12 in the US, Canada and the Netherlands. It has since widened to Australia and New Zealand, and its next big rollout will be to major Western European markets on March 24 and India on March 29.

Disney Plus is also perhaps the most high-profile example of traditional Hollywood throwing its fortunes in with streaming, competing against the likes of Netflix, Amazon and a new wave of rivals like Apple TV Plus, HBO Max and Peacock. With billions of dollars of investment at play, their competitive wins and losses will shape the future of television -- and affect how you're able to watch your favorites.

Disney Plus has shown other early signs of popularity. In little more than a day after it first launched, Disney said the service registered more than 10 million sign-ups, and it was 2019's top trending Google search term.