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Distributors:  Moving towards convergence of voice- data, Cloud and Mobility

The Indian electronics and hardware industry is expected to see a 10-per cent growth and reach $112–$130 billion by 2018. Import of electronic components in India is rising and so is the demand. This is also enhancing India’s electronics manufacturing capabilities, leading to an overall 50–60 per cent of demand in the market. Many PC vendors are also expecting that sales would fuel up after small businesses start buying computers as they need to comply with the GST norms. Also, the owners have started revitalizing their IT infrastructure to become more GST compliable through developing GST-enabled machines and with this the demand for GST-enabled systems will help the growth of PC sales in India.   


The Indian PC market shipments declined by 18.9 per cent QoQ to 1.75 million units during the quarter ended June 2017 (Q2 2017) due to the impact of implementation of the Goods and Services Tax. In the previous quarter, the Indian PC industry shipped 2.16 million units, posting a growth of 12.5 per cent QoQ after the impact of demonization settled. But soon as cash flowed into the economy, implementation of GST reduced PC unit stocks which led to lesser sales during Q2 2017, IDC said. A much higher impact was felt on the consumer segment when compared to the commercial PC segment. 

The distribution ecosystem for IT products has played a very important role in taking the technology and its products within easy accessibility of all classes of the Indian consumer. As the technology distribution industry has evolved from a linear to a nonlinear marketplace, partnerships and collaborations amongst industry torchbearers have become more imperative than ever. The contribution of the IT sector to India’s GDP stood at 7.7 per cent in 2016. The domestic revenue of the IT industry is estimated at US$38 billion and export revenue is estimated at US$117 billion in FY17. Distributors also felt the opportunity and they have started the cloud computing model and find tremendous potential for enterprises looking to accelerate sales and revenue without having to rely on their own IT resources. Microsoft, Amazon, IBM, Alibaba and several data center providers have come out with cloud solutions to enable partners to offer their customers access to enterprise-level IT at affordable price points 

With the 4G revolution driving the Indian market in 2017, the consequences have been revolutionary. The 4G mobile revolution will transform India and with this we can expect promising growth both in rural and urban markets on mobile, cloud and broadband distribution in the country. Companies need a mobile-first strategy to create value in India in the coming decade.

Ingram Micro leads the Top 10 Distributors Club with a double-digit growth of 10 per cent with robust sales in advanced solutions and partially offset by a decline in demand for PCs, tablets and smartphones towards the end of the year. The Ingram Micro Cloud Marketplace is an ecosystem of buyers, sellers and solutions that enable partners to purchase, provision, manage and invoice a wide range of cloud solutions from a single portal. Ingram Micro’s Cloud Marketplace also provides multi-language support and multi-currency functionality.  

With this, partners can leverage nearly 300 dedicated Ingram Micro Cloud employees who are specialists in global cloud marketing, sales, operations, service delivery and support. The program has been designed to strengthen customer relationships and expand cloud sales by allowing channel partners to provision, bundle, invoice, manage and support Microsoft cloud offerings, including Microsoft Office 365, Windows Intune, Enterprise Mobility Suite, Azure, and CRM online subscriptions with greater ease and efficiency. 

Redington provides end-to-end supply chain solutions for all categories of IT products (PCs, PC building blocks, networking, software and enterprise solution products) and consumer and lifestyle products (telecom, digital lifestyle entertainment and digital printing machines) to over 100 international brands. In FY 2015-16, the company tied up with Xiaomi for distribution of smartphones in a number of cities across India. 

Redington is a broad-line distributor in India covering both volume and value distribution in IT and mobility space. The most significant development for Redington was the setting up of Cloud Practice by developing Digital Transaction Portal, putting in place the cloud leadership team, entering into partnerships with key vendors in the cloud space and starting cloud journey in a small way. In FY 2016-17, Redington would work towards engaging with the relevant partners in the Digital India and Smart City projects. The company is also putting in place systems and processes in preparation of the introduction of GST in FY 2017-18.
With pan-India presence, Savex Computers offers its vendors access to more than 7,000 channel partners in over 475 cities and towns of India. In FY 2015-16, the company has signed new partnership with Aruba, HP (PC and Printer) and HP Enterprise (servers, storage and networking). In FY 2016-17, the company is focussing on growth in existing lines as well as expansion of existing product portfolio. 

In 2016, Rashi Peripherals has seen a solid growth of 25 per cent and being one of the topmost IT distributors, Rashi Peripherals has partnered with over 9,000 channel partners in more than 750 towns and cities. The company has done extremely well in components, peripherals, PCs, networking and mobile business. In FY 2016-17, the company has created a strong IT infrastructure and unique marketing platforms that have helped to put their partners on a pedestal. At 25 per cent CAGR for the last 15 years, Rashi Peripherals is one of the fastest-growing companies in India. Their vendor names include ADATA, AMD, APC, Apple, Asus, ECS, Fitbit, Google, HP, Intel, Logitech, Lenovo, Leadtek, Micron, Nvidia, Plantronics, SanDisk, Toshiba and many other world-renowned brands.    

Brightstar Telecommunications India Ltd, formerly known as Beetel Teletech, is No. 1 specialized wireless distributor in the world and leader in innovation and diversified services for the wireless industry. Softbank-owned Brightstar has introduced buyback, trade-in, device protection services for smartphones. The company also distributes Apple, Samsung, Huawei, Panasonic and ZTE smartphones in the Indian market and all the smartphone brands have performed exceptionally well in FY 2016-17. Recently, the company has announced new distribution partnership with Samsung Knox Platform. Brightstar’s cloud solutions in SaaS and PaaS will provide strong offerings in and around “Video-as-a-Service”, “Contact Centre-as-a-Service” and “Wi-Fi-as-a-Service”. Brightstar feels 2017 is an inflexion point for the Indian telecom and IT industries.   

HCL Infosystems is one of India’s largest consumer distribution networks for mobility, consumer electronics and appliances and has an extensive strength of 1,800+ channel partners. In FY 2016-17, the company having posted revenue of Rs.3,738 crore, HCL Infosystems becomes exclusive pan-India distributor for all Microsoft devices. The company focusses on both Enterprise and consumer space. 

In FY 2016, Compuage Infocom forged relationship with Commscope, Hanwha Techwin andTargus, apart from existing vendors including Checkpoint, SAP, Lenovo, Reliance Jio, Tyco, BenQ and SanDisk. The company has 9,000 channel partners spread across 650 cities and plans to expand 11,000 partners spread across 700 cities in FY 2016-17. In 2016, India’s IT sector declined by 8.9 per cent, while the company’s revenues grew 31 per cent to Rs.3,107 crore as it forayed into newer geographies, reinforced its reseller base, widened its domestic footprint, signed three new clients, trebled sales of CISCO products in India and SAARC countries (via Singapore) and the revenue mix, which is 85 per cent and 13 per cent, respectively for IT and mobility products, respectively, and will become 60:40 over the next three-four years due to the faster growth of the Indian smartphone market. 

Supertron Electronics has emerged as one of the leaders in the Indian IT hardware industry. The company has signed up with Gionee as their regional distributor for South India. The company has grown 22 per cent during the year 2016-17 as compared to 2015-16. Since H1 of this FY, Dell and Acer account for majority of its business. The company estimates put revenue contribution from sales of Dell at 28 per cent, while Acer continues to account for 30 per cent of its major business. Milestones achieved that include best India distributors by Seagate, Dell premium product champion & Dell Premium champion & Dell Diamond award  and the company feels that the growth of the IT industry in India is consistent and expected to grow at a better pace with GST implementation as all major establishments have to invest in IT infrastructure. 

Global technology distribution houses are eyeing the Indian market as the sweet spot of investment and there is great amount of transformation happening. Globally No. 1 distributor Ingram Micro is now under the control of HNA Group, following the completion of the Chinese conglomerate’s $6-billion acquisition of the US-based company. Tianjin Tianhai Investment Company has taken control of Ingram Micro. WPG Holdings is expanding their presence in India by supplying, distributing and trading of electronic components, and micro controller power devices. Lastly, the merger of Avnet and Tech Data has given them an advantage in different geographical markets, vendors, and technology strengths. Tech Data is very strong in Europe, but not in Asia. Avnet is strong in the Americas and in Asia. 

India is the fastest-growing market for e-commerce in the world. Unfortunately, the benefits of digital payments also increase risks and the principal concern over the rush to a digital economy is the growing threat of cyber-attacks and data leakage.


Ingram Micro India Pvt. Ltd. 

Company’s Turnover (2016-17): Rs. 22,000 Cr
Company’s Turnover (2015-16): Rs 19,800 Cr
Company’s Turnover (2014-15): Rs 15823 Cr

Head of the Organization: Jaishankar Krishnan, Managing Director 
Address: 5th Floor, Block B, Godrej IT Park, Pirojshanagar, LBS Marg, Vikhroli West, Mumbai 400079.
Contact No.: +91-22-39894645

Company Profile: With a nation wide presence and one of the top distribution company, Ingram Micro India is a subsidiary of Ingram Micro Inc. The company has a reputation as a wholesale provider of Computer Systems & Components, Peripherals and Printers, Networking Solutions, Computer Storage Systems, Supplies and Accessories, Application Software and Support Services. From a single source, the company has expertise to provide a comprehensive product line. Ingram Micro is committed to be the best wholesale provider of IT products and services in India providing real value to customers and principals. 

Products & Solutions: Ingram Micro has 75+ brands with them. To name a few, Microsoft, Apple, IBM, HP, Intel, Acer, Cisco, Autodesk, Emerson, Samsung, Lenovo, Fortinet, Logitech, Riverbed, etc.


Redington India Ltd. 

Company’s Turnover (2016-17): Rs 15,779.9 Cr
Company’s Turnover (2015-16): Rs 15,000 Cr + (approx.)
Company’s Turnover (2014-15): Rs 14,610 Cr

Head of the Organization: P.S. Neogi, Joint Chief Operating Officer (IT Division)
Address: Ground Floor, "Centre Point" Plot No. 8 and 11 (SP) Thiru-Vi-Ka Industrial Estate, Ekkaduthangal Guindy, Chennai - 600 032
Contact No.: 04442243353

Company Profile: Incepted in the year 1993, Redington is a broad-line distributor in India. It is into Volume and Value distribution in the IT as well as Mobility solutions in the Communications space. The distribution company has partnership with all the major technology vendors of the world and has a robust channel of 14000+ partners. Headquartered in Chennai, Redington has 46 sales offices spread across the country. Apart from its distribution business, Redington offers Support Services through its wholly owned subsidiary Ensure and 3PL logistics solutions through ProConnect, another wholly owned subsidiary. In the year 2007, Redington listed itself on Indian stock-exchanges.  

Savex Technologies Pvt. Ltd.

Company’s Turnover (2016-17): Rs 9,000 cr
Company’s Turnover (2015-16): Rs 7,070 cr 
Company’s Turnover (2014-15): Rs 5,905 cr 

Head of the Organization: Anil Jagasia, Chairman & Managing Director
Address: 124, Maker Chambers III,12th Floor, Nariman Point, Mumbai - 400 021
Contact No.: 022 - 2279 9999

Company Profile: With a headquarter in Mumbai and 86 sales offices and 42 stock locations spread across the country, Savex Technologies has an expertise of more than two decades in distribution.It has a channel eco-system of more than 7000 Channel Partners, Retailers, Corporate Resellers, VARs & System Integrators. The core competencies of Savex in distribution are better Logistics, efficiently monitored Inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system. 

Journey in 2016: During the past year Savex has grown by 30% (YOY), primarily driven by growth witnessed by the existing vendors. Savex works closely with both vendors and partners be it pre-sales, site survey, POC’s, T3 events, Marketing activities to help grow the business.  

Current focused of the company :  Savex is focusing on the growing its Enterprise business. It is also working closely with HP Inc. to increase footprint of HP World (exclusive HP Retail Outlets). 

Plan for 2017: Savex is optimistic that post GST, demand for Information Technology products will increase and hence provide the trade enough opportunity to grow. It will continue to explore new partnerships to drive further growth.

Products & Services: Aruba Networks, BenQ, D-link,  Lenovo, Logitech, Microsoft,  HPI & HPE, Samsung Mobiles & Ubiquiti Networks.

Rashi Peripherals Pvt. Ltd.

Company’s Turnover (2016-17): Rs 4,000 Cr 
Company’s Turnover (2015-16): Rs 3,200 Cr
Company’s Turnover (2014-15): Rs.2,984 Cr

Head of the Organization: Suresh Pansari, Director
Address: Ariisto House, 5th Floor, Junction of N. S. Phadke Road, Telli Gali, Andheri (E), Mumbai – 400 069
Contact No.: +91-22-61771771/72

Company Profile: Leading IT & Mobile brands have put their trust in Rashi Peripherals to penetrate into the vast Indian market since 28 years. The company has partnered with over 9000+ dealers, retailers, and customers in over than 750 towns & cities. To cater to this vast customer base, Rashi has branch & service operations in over 50 towns of India. 

Value addition has always been a major thrust at Rashi Peripherals. It has always thrive to provide value add services to vendors and partners through dedicated service wing and innovative marketing campaigns. 

Current focus of the Company: Rashi Peripherals majorly focused in Consumer, SME and SMB segment. It is also working to tap the enterprise and government sector to get vertical growth in the organization. At the same time, it is doing a lot of internal realignment, training and process improvements to improve overall efficiency and effectiveness.

Journey in 2016: It is gradually moving from a value added distributor to a value added solution provider on one side and smartphone distributor on the other side. It also has the privilege to provide service support to a lot of products and brands that it distributes. This year Rashi has introduced several new product lines in motherboards, CPU, accessories, surveillance drives, gaming notebook and so for. 

Milestones achieved in 2016: It is rightly said that efforts made in a right direction always get due credit. Rashi is always been appreciated by its vendors outstanding performance. It has recently won Highest Revenue Distributor, Fastest Growing Distributor and Key Distributor award from Logitech. Western Digital honored Rashi with Best Customer Breadth India award. Toshiba recognized it for exceeding 1Mn Units of Internal HDD-2016. 

Plan for 2017: Rashi’s vision is to cross double digit growth in 2017-18. Rashi Peripherals aims to make its products distributed and available in each of the 716 districts in India. It is poised to be the leading distribution company with a real value addition.

Products & Solutions: Rashi is probably the only distribution company who provides most holistic IT solutions to end users. Started with the Components and Peripheral business, today it has the most diverse and balanced product portfolio. IT & Mobile, Lifestyle, and Gaming are our core strengths and it works with all the major Component and PC brands. 

Brightstar Telecommunications India Ltd.

Company’s Turnover (2016-17): Rs. 4,000 Cr (approx.)
Company’s Turnover (2015-16): Rs. 4,300+ Cr
Company’s Turnover (2014-15): Rs.1092.513 Cr

Head of the Organization: Deval Parikh, Chief Executive Officer, India
Address: Beetel Corporate Center, First Floor,B Wing, Plot No.16,Udyog Vihar Phase IV , Gurgaon-122015
Contact No.: +91 124 4823500

Company Profile:  Brightstar Corp, a global subsidiary of SoftBank Group Corp, is the one of the leading mobile services & technology solutions company. Brightstar entered the Indian market after acquiring a majority stake in Beetel Teletech in 2014. It is structured into multiple business segments encompassing distribution, mobile handset and accessories, communication devices (including mobile broadband devices [3G data cards] and memory products), IT infrastructure products (including networking, servers and storage) and Enterprise solutions (covering key industry verticals of board room solutions, voice and data solutions and network solutions [last mile connectivity]). Adding to its current portfolio are a range of new services which bring immense value for customers and consumers alike, Financial services, Gadget Insurance and Buy back and Trade in.  

Journey in 2016: The journey so far has been quiet exciting and fruitful for Brightstar. The company has been successful in few new initiatives as well as the regular business has improved multifold.

Focused Verticals: The company is looking forward to its Distribution business to be the preferred partner for all OEMs in retail business. In services, the company would like to offer its platform for device protection as well as future price commitment to across all leading mobile & telecom brands.

Products & Solutions: Beetel, Apple, Motorola, JBL, Huawei, RAD Data Communications, RADWIN, Actelis, BELDEN, XCEL-FI, Zyxel, AirPro, Oscilloquartz, Ruckus Wireless, Versa Networks, R&M, Polycom, biamp, AMX, Extron, Panasonic, Avaya, Unify, Arista, Accedian Networks, Samsung, ZTE, Alcatel, Kingston Technology.    


HCL Infosystems Ltd.

Company’s Turnover (2016-17): Rs. 3,738 Cr
Company’s Turnover (2015-16): Rs. 3,718 Cr* (July-Mar)
Company’s Turnover (2014-15): Rs. 6,270 Cr

Head of the Organization: Bimal Das, Joint President- Enterprise Distribution  
Address: E-4, 5 & 6, Sector 11, NOIDA 201 301, UP
Contact No.: +91 120 2526518/19, 2520977

Company Profile: An IT Services, Solutions & Distribution Company, HCL Infosystems provides the choice of multi-brand global technology products and the capability of best-in-class, business-aligned IT services and solutions. It offers IT and System Integration services, value-added distribution of enterprise technology and consumer mobility products. This year the company has posted a revenue of Rs. 3,738 crore in FY 2017 and overall the Enterprise Business which includes Enterprise Distribution has achieved a revenue of Rs. 2117 in FY16-17. The Enterprise Distribution business with a revenue of Rs. 1168 Crore continued its consistently robust performance with 20% increase in YoY revenue.   

Journey in 2016: During FY’17, the Consumer Distribution business of the company has forayed into a multi-brand, multi-platform business model since January 2017 to expand in the high-potential consumer products. During the year, the business was appointed as the distributor in General Trade channel for a leading global mobility company’s handsets in three Indian states. Very recently this business has also signed a Distributor Agreement with a leading device manufacturer to further gain traction. The long industry experience & reach, the state of the art automation & technology platforms coupled with a strong market perception both amongst mobile brands & distributors, this business is expected to further grow.

Focused Verticals: HCL Infosystems focuses both on Enterprise and Consumer space. In Enterprise business during the last Financial Year the company configured a robust Go-to- Market (GTM) organisation branded as Enterprise 360 which combined its extensive product portfolio of leading global brands with comprehensive suite of IT services and solutions.

Compuage Infocom Ltd. 

Company’s Turnover (2016-17): Rs.3551 Cr
Company’s Turnover (2015-16): Rs.3107 Cr
Company’s Turnover (2014-15): Rs. 2378 Cr

Head of the Organization: Atul Mehta, Chairman & Managing Director
Address: D-601/602 & G-601/602, Lotus Corporate Park, Graham Firth Steel Compound, Western Express Highway, Goregaon (East), Mumbai - 400 063.
Contact No.: 022-67114444

Company Profile: Compuage Infocom, incorporated in 1987 and BSE & NSE listed company, is an IT and Mobility Distribution Company which offers global products and services. 

Compuage caters to dynamic requirements of all Consumers, SOHO, SMB, Mid size, Large Enterprise and Government organizations across various industry verticals. Compuage’s products and solutions complement all the IT needs be it Hardware, Software, Networking, Data Management or Storage. 

Journey in 2016: In last one year the company has focused more on Training & Development of its Employees which in turn will contribute to organizational goals and driving 5 verticals. 

Milestones achieved in 2016: Compuage has received Awards like Cisco Best Performer, LG Best Performer, Samsung Security & Surveillance Best Partnership Award. It has organized one of a kind channel partner Event for 1200 Channel Partners in Bankog Pataya and the largest off site sales meet in Goa, attended by more than 350 employees. Everyone related to Sales, be it ZMs, SM, ASM, TMs, ISRs and Support Team were a part of the sales meet. In this sales meet not only the objectives for coming times were set but a lot of Team Building Training activities were arranged which build the morale of our Employees.

Plan for 2017: Compuage aims to grow by 20%, focusing more on skillset improvement of the internal teams and supporting SI’s by imparting technical training. 
Products & Solutions: Our Products and solutions are in 5 major categories: PC Components & Peripherals (Laptops, Desktops & AIOs, Peripheral supplies, Projectors, Memory Products, Accessories), Mobile Devices (Smart Phones, Tablets, Mobile Accessories), Enterprise (Software, Passive Networking, Active Networking, Power, Security, Audio Video Products, Digital Signage), Physical Safety & Security (Video Surveillance, Fire Alarms & Public Address systems, Notification & Response, Access Controls), Cloud Computing (Security, Communication & Collaboration, Business Applications, Vertical Solutions, Cloud Management Services, Infrastructure) 

Supertron Electronics Pvt. Ltd.

Company’s Turnover (2016-17): Rs. 2,743 Cr
Company’s Turnover (2015-16): Rs. 2,300 Cr
Company’s Turnover (2014-15): Rs. 1954 Cr

Head of the Organization: V. K. Bhandari, Chairman & Managing Director
Address: No. 2, Cooper Lane, Off R. N. Mukherjee Road, Kolkata – 700 001
Contact No.: +91 33 4037 1000

Company Profile: The brain child of Mr. V.K. Bhandari, Supertron Electronics is a leading Information Technology and Telecom company in India. Graduated from regional to national level, the success of products and some of the strategic tie-ups with more than 20 big MNC players has bolstered the growth of Supertron and helped the company to strengthen its position among the leading distribution houses in India.

Since inception Supertron has been patronized for its highest standards of business ethics and delivering to keep its promises each and every time with an aim to provide cost-effective products and solutions to the customers in all areas of information technology.  

Current focus of the Company: Supertron’ business verticals are IT distribution, Mobile & telecom, Enterprise business, LFR & E-Retail. 

Journey in 2016: Supertron has grown by 22% during the year 16-17 as compared to 15-16. It is strong in terms of network and have the flexibility to adopt a roll from national distribution to regional distribution or vice-versa as per the product category.  Supertron’s product portfolio and better service support has enabled the partners to work with Supertron comfortably. Supertron specializes in providing end-to-end product distribution with strong logistics network and supply chain systems. Our capability and nature of sharing growth and helped them to gain the trust of the partners. The Company takes pride in having more than 11000 active partners across the country.

Milestones achieved in 2016: Best India Distributor by Seagate, Dell Premium product champion & Dell Diamond award, Best Brand Strategist of the year by ASSOCHAM etc.  

Plan for 2017: Supertron’s key priorities in the next fiscal are to enhance supply chain efficiencies, expand the reach across the country, and scale a brand’s growth in the shortest possible time and at the lowest cost.

Products & Solutions: The company has associations with more than 22 World class brands like Dell, Samsung, Lenovo, Acer, Seagate,  ZOTAC, Maxtor, Corsair, AMD, Xerox, Sapphire to name a few of them.

Tech Data Technology Solutions (India) Pvt. Ltd. 

Company’s Turnover (2016-17): NA

Head of the Organization: Sundaresan K,  Country General Manager
Address: A 301,3rd Floor, Supreme Business Park, Behind Lake Castle, Hiranandani Business park,Powai,Mumbai-400076
Contact: 022-44200200

Company Profile: One of the leading IT solution distributor, Tech Data helps its partners to succeed by connecting leading technology suppliers with more than 100,000 customers and provides them cost-effective, value-added services and solutions.  It addresses the business needs of the end-user customers both locally and globally by collaborating with its customers and suppliers. 

Plan for 2017: It aims to add more advanced analytics, IOT, cloud solutions to the portfolio through alliance with key vendors and geographical expansion. 
Products & Solutions: Virtualisation, Security & Networking, Storage DR and BCP, Enterprise System management, collaboration & mobility, Industry solutions and information management.


WPG C & C Computers & Peripherals (India) Pvt. Ltd.

Company’s Turnover (2016-17): NA 

Head of the Organization: Rajeev Bajpai, President
Address: D-18/1, Okhla Industrial Estate, Phase - II, NEW DELHI - 110020 
Contact No.:  91-98-99224444

Company Profile: Headquartered in Taipei, Taiwan, WPG Holdings is among the leading Semiconductor Distributor and electronics distributors in Asia. Performing comprehensively in semiconductor distribution, it provides value added services like as Demand Creation, Turnkey Solution, Technical Support, Warehousing, Logistics and E-commerce to meet diverse needs of OEM(Original Equipment Manufacturer), ODM(Original Design Manufacturer), EMS(Electronic Manufacturing Services) and SME(Small and Medium Enterprises). In 2016, it has achieved a revenue of US$16.65 billion. 



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