Elastic believes in expanding its Partnerships through Transparency and Collaboration

Karthik Rajaram
Area Vice President & General Manager
Elastic India

To assist its growing base of channel partners in India, Elastic is increasing its partner team headcount, including partner managers, solutions architects, and sales teams. Elastic’s policies reflect its focus on openness, performance, and innovation, while remaining flexible to support the growth and evolving priorities of its partners.

Elastic supports partner growth through tiered engagement, training, incentives, and transparency (via scorecards and roadmap reviews). Our policies reflect Elastic’s focus on openness, performance, and innovation, while remaining flexible to support the growth and evolving priorities of our partners.
To assist our growing base of channel partners in India, Elastic is increasing its partner team headcount, including partner managers, solutions architects, and sales teams. We also hold joint programmes to ensure that we are fully aligned and equipped to drive innovation and bring creative solutions to market based on our business priorities.

PARTNER ENGAGEMENT

Trust has always been central to how Elastic works with its partners. It starts with openness and grows through collaboration. The Elastic Partner Program recognizes commitment and capability, giving partners the opportunity to innovate, differentiate, and build with Elastic. Our approach is not about transactions but about creating value together. We continue to invest in enablement, joint planning, and open dialogue so that partner feedback directly shapes our priorities. Consistency, transparency, and shared growth remain the foundation of how we strengthen trust and loyalty across our ecosystem.

Partners also help in extending Elastic’s reach into markets where proximity, context, and relationships matter. We work with distributors and resellers who bring local knowledge and technical depth, enabling Elastic to serve customers we could not reach directly. Each partner is trained and equipped with the same resources as our internal teams, allowing them to operate independently and uphold a consistent standard of execution.

Through co-selling and joint business planning, partners help us accelerate entry into new sectors while developing their own recurring service and integration revenues. The result is a model that scales without dilution; one that deepens customer trust, builds local capability, and drives growth for both Elastic and its partners.

EMPOWERING PARTNERS WITH LATEST TECHNOLOGY

We help our partners confidently lead in the AI era by unlocking the value hidden in unstructured data, which is often chaotic and challenging for AI to access. Our Elasticsearch platform specializes in context engineering, shaping data so AI can understand it better. This enables solutions that turn data chaos into clarity, improve response accuracy with real-time proprietary data, and go beyond keyword searches using semantic understanding to capture true intent. Our deep integrations with major cloud providers make it easy to deploy AI across different environments. As systems become more autonomous, the need for a fast, secure context layer grows - one that helps partners deliver smarter, faster decision-making.

VISION FOR CHANNEL

Elastic’s next growth phase will be partner-driven. The company aims to support, educate, and highlight successes with partners to establish a trusted and transparent reputation in India and beyond. The role of the channel is changing as AI becomes central to how enterprises think about data and automation. Our task is to help partners build the competence and confidence to lead that change, not as intermediaries, but as innovators in their own right. The Elastic AI Ecosystem will serve as both the foundation and the proving ground for this shift, uniting technology, expertise, and imagination in equal measure.