Embracing AI: The Time for Action is Now

Sandeep Mathur, 
Managing Director - APAC, Firebolt

When we talk about emerging technologies, AI is always at the center of the conversation. Over the past few months, I’ve had the opportunity to speak at multiple events, and while there’s tremendous excitement around AI, there’s also skepticism. Many wonder if AI will truly reshape the world or if it will follow the path of past overhyped technologies—like distributed ledgers or autonomous driving, which haven’t fully lived up to their initial promises.
But here’s my perspective: The time for skepticism is over. AI is real, and it’s already transforming industries. Companies—large and small—are actively integrating AI, and if you’re not, you’re at risk of being left behind. This is not just about enterprises; it’s about nations. Those that fail to adopt AI will lose their competitive edge. So, what can we do to move forward? Let’s focus on three key areas:

1. Adopt an AI-first mindset
Every business process should integrate AI. From personal productivity tools to sales, marketing, and finance, AI is enhancing efficiency. Are your teams using AI-powered email, marketing tools, or FP&A solutions? If not, it’s time to start. AI is not just a tool; it’s a culture shift.

2. The rise of Agentic AI
The SaaS industry is undergoing a transformation. AI-driven agents will revolutionize how businesses operate. As value-added resellers and system integrators, you have an opportunity to help companies build AI agents that enhance customer interactions and automate decision-making. If your business doesn’t provide AI-powered solutions, customers will turn to those who do.

3. AI and data connectivity
AI applications are only as powerful as the data they rely on. Businesses need real-time insights, not reports that take hours or days. Fast data processing is crucial, and platforms like Firebolt enable companies to harness AI-driven analytics instantly.
The AI revolution is here. The question is—will you lead it or watch from the sidelines?