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Voice Of Channel Chief

Empowering partners to lead with next-gen technology

Empowering partners to lead with next-gen technology Empowering partners to lead with next-gen technology

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Empowering partners to lead with next-gen technology
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MITESH JAIN
REGIONAL VP, AKAMAI INDIA

“Akamai’s channel strategy plays a pivotal role in advancing enterprise-level objectives by aligning partner capabilities with its core mission to deliver secure and high-performing digital experiences. Rather than treating partners as extensions of sales, Akamai views them as strategic collaborators who contribute to long-term growth. This alignment is driven through the Akamai Partner Program, which is designed to promote consistency, scalability, and innovation. It empowers partners with deep technical enablement, access to solution roadmaps, and joint go-to-market planning. This structured collaboration ensures that Akamai’s solutions are effectively deployed across diverse customer environments, supporting strategic goals like global reach, accelerating digital transformation, and enhanced customer lifetime value.

BUILDING A ROBUST CERTIFIED PARTNER ECOSYSTEM

Akamai’s channel ecosystem is instrumental in expanding its presence in emerging markets and smaller cities by leveraging the local knowledge and networks of certified partners. To support this ecosystem, Akamai has built a comprehensive Channel Partner Directory - a resource that enhances discoverability of regional experts, helping businesses in Tier 2 and Tier 3 cities access global-grade technology through trusted local intermediaries, thereby accelerating inclusive digital adoption.

Our partner ecosystem helps in extending the reach of Akamai’s cloud computing, security, and content delivery capabilities to enterprises navigating complex digital landscapes. They are evolving from traditional resellers to trusted advisors who co-create tailored solutions that address unique customer challenges. For instance, they leverage Akamai Guardicore Segmentation and API Security to enhance compliance and operational efficiency for clients.”