Equipping partners to address evolving customer demands

MANOJ GUPTA, 
MANAGING DIRECTOR, 
FORTUNE MARKETING

"At Fortune Marketing, we believe our channel partners are the backbone of our growth. We are continuously expanding our distribution network to tier II and III cities to ensure deeper market penetration. Alongside, we are investing in training programs, regular partner meets, and digital enablement tools so that our partners are equipped to address evolving customer demands. Our initiatives also include transparent incentive schemes, faster credit support, and joint marketing campaigns to create long-term value for our ecosystem. We were also among the early movers to align with the Make in India initiative.

In 2022, we established a Manufacturing Unit in Noida, where we are producing pen drives, surveillance products, networking devices, and telecom equipment under our in-house brands. Tenda and Secureye’s products are proudly manufactured in India, which not only reduces import dependency but also generates local employment and contributes to India’s self-reliance.”