Faisal Paul
Head, Marketing and Solution Alliances, Enterprise Group
HP India
An organization’s philosophy around innovation, quality and value delivery over a sustained period of time helps build a customer’s choice and preference towards a particular brand. Brands have a distinct and clear image that matters to customers and truly differentiates them from their competitors in the marketplace. Branding associates with building a complete customer experience around technology, solutions, products and support from an organization. Brand building is different from demand generation and awareness building activities, but every time we reach out to touch potential buyers we are contributing to or leveraging our brand.
