Flipkart offers HP Intel Core i3 Windows 10 laptop at Rs. 999 per month

Flipkart, India’s largest e-commerce marketplace, has collaborated with HP to offer Intel Core i3 Windows 10 laptop at Rs. 36,000, for as low as Rs. 999 per month.

By availing a 36-month EMI option, an industry first; on Flipkart, consumers will be able to buy a full-fledged laptop from HP, powered by a 6th Generation Intel Core i3 Processor, and Windows 10 OS. This collaboration is the companies’ effort to tap college students and first-time PC buyers. Flipkart has also partnered with ICICI Bank and CitiBank to provide hassle-free financing options to consumers.

Speaking on the collaboration, Amitesh Jha, VP - Electronic Devices, Flipkart said, “We are delighted to collaborate with HP, Intel and Microsoft to make this unique proposition a reality. With Flipkart’s wide market reach combined with an industry-first affordable 36-month EMI option, we are certain that this offering is a winning combination and will strike a chord with our customers reinforcing our undisputed position as laptop market-leaders in the country.”

Cekiel Danielson, Director - Asia Retail Sales at Intel Corporation said, “Designing relevant and affordable form factors, and exploring alliances that help bring enriching experiences to the first-time buyer have been an intrinsic thread of our PC strategy. With this device and Flipkart’s wide reach, we hope to connect with the first-time buyer and the student community, for whom the offer is designed.”

Commenting on the partnership, Ketan Patel, Senior Director, Personal Systems, HP India said, “HP’s notebooks are the preferred choice for first-time buyers as they provide the best value for money. In our quest to consistently amaze our customers, we are happy to collaborate with Flipkart and Flipkart’s reach coupled with our superior technology will help us digitally enable the citizens in every nook and corner of our country.”

Aiming to drive security, enhanced productivity, improved functionality and unified experiences at the mass level in India Priyadarshi Mohapatra, Country General Manager, Consumer & Devices Sales, Microsoft India said, “Along with our partners, we have developed a wide range of secure, powerful, innovative yet affordable personal computing devices to enable Digital India. Consumers are increasingly choosing to shop online, and we are happy that Flipkart is enabling easy access to Microsoft products and services through the EMI option.”

Having a lion’s market share of laptops in the country, Flipkart is the preferred go-to retailer for laptops across price points and tech configurations. The laptop category is the 3rd largest category on Flipkart and is growing more than 30% YoY against the industry growth of approximately 5%.

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