Forcepoint’s Human-centric products with right marketing strategy brings value to organizations

Vinny Sharma
Marketing Manager - Forcepoint India

“Forcepoint has completely changed the paradigm from threat-centric security to understanding users, their behaviours and intent. It is reinventing cyber security by creating human centric security solutions that enable customers to understand the rhythm of their people and flow of their data. This human-centric approach, backed by right marketing plan, accentuates our value proposition for the companies. 

In the face of changing threat landscape, organisations require unified security solutions that will protect against threats from insiders and outsiders, rapidly detect breaches and minimize “dwell time” – the period between compromise and remediation – and stop data theft. Forcepoint does that by providing a unified platform that focuses on insider threat protection, cloud data protection and network security.  We simplify and strengthen security as part of a holistic strategy that includes people, process and technology and is far more compelling value proposition than a simple point solution.

Verticals that are impacted by digital transformation such as IT/ ITeS, Banking and Finance, Telecom, Manufacturing, Retail, Healthcare are some of the sectors that would need protection from emerging cyber-attacks.  Government is another focus area for us as they use technology to deliver services to citizens..”