In a massive top-tier overhaul, the reins of Pulp Strategy have been taken over by its Founder & Managing Director Ambika Sharma. Ambika Sharma, the majority stakeholder, has acquired the balance equity stake of 22% for an undisclosed amount from the brand’s exiting minority shareholder and Director CFO Raj Vikram Singh, to become the sole equity owner of the multi-award winning full-service marketing agency.
The restructuring has helped Pulp Strategy tide over vision mismatch and improve its agility to consolidate its domain leadership position as a leading independent digital creative agency in India redefining the brand-consumer interaction in today’s dynamic business landscape.
With the management overhaul that was finalized in Q3 of the Fiscal Pulp Strategy has experienced accelerated growth in H2, as it gears up for large-scale business expansion, with a singular focus on innovation driven by an in-depth understanding of the industry.
With new client acquisitions including brands like Tupperware, Barco, Hero Electric, Proburst and Philips Avent, the agency is now looking to increase its focus on content marketing, digital engagement, while simultaneously leveraging interactive new-age technologies for its expanding client portfolio.
On the development, Ambika Sharma, Founder & Managing Director, Pulp Strategy, said, “As a young business, it was important for us to maintain our agility as well as ensure that our talent contributes towards the improvement of our offerings as well as our commitment to our clients. This decision to rehaul management has been taken with an aim to augment the growth trajectory of Pulp Strategy and to consolidate the agency’s market position. It will enable us to further our aggressive growth plans while strictly maintaining an industry-focussed and innovation-driven approach.”
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