Fourth Dimension Solutions wins the hallowed title of Power Brands Industry Trendsetter

Center for International Competitiveness and Research launched the annual Global Power Brands compendium along with the mega listing of the World's Most Recognizable Brands on 12May 2017 at The Oval, London, with a grand show – Power Brands LIFE (London International Forum for Equality). The Global Power Brands compendium launch was presided over by legendary cricketers Alec Stewart (former captain of the English cricket team) and Kumar Sangakkara (one of the greatest Sri Lankan ODI players).

At the event, FOURTH DIMENSION SOLUTIONS LTD. was conferred the esteemed title of Power Brands Industry Trendsetter in the presence of international luminaries from across the globe.

The annual international brands’ research was undertaken on tens of thousands of brands from multiple industry segments across the globe. Out of these, as per the results of the global research conducted, 3701 brands qualified for the “World’s Most Recognizable Brands Club”. From these, 732 brands qualified as most recognizable brands in the Americas; 989 brands as most recognizable in the European continent; 1030 as most recognizable in Australasia and 304 brands as most recognizable in Middle East & Africa. Only 646 brands amongst the tens of thousands of brands researched earned the hallowed and invaluable status of Global Power Brands, brands which truly belong to the world. Out of these illustrious 646 brands Global Power Brands, 50 have been accorded the superstar status of Iconic Power Brands (Global), and only 12 have been conferred the unique and most coveted status of Cult Power Brands (Global).

The Global Power Brands project is, thus, a result of a stringent multi-phase research for determining the distinguished 646 Global Power Brands, and also for recognizing other preeminent brands around the globe. The selection has been done after research across multiple industry categories in more than 75 countries.

The 2017 Global Power Brands launch was clubbed together with a call to global corporations and world's most powerful brands to make the world more equal, through the London International Forum for Equality. The grand evening of the launch saw a get-together of the who's who from London's corporate world to induct many a stalwart into the Power Brands Global Hall of Fame.

Arindam Chaudhuri, the founder of Power Brands, gave the inaugural speech outlining the need for global humanism through a more equal world. The inductees into the Power Brands Hall of Fame included The Mayor’s Fund, Baroness Chalker of Wallasey, Rt Hon Andrew Mitchell, Nobel Laureate Leymah Roberta Gbowee, the former First Minister of Northern Ireland Rt Hon Baron Trimble, Member of Parliament Mark Durkan, iconic Sri Lankan cricketer Kumar Sangakkara, trailblazing English footballer Gary Linekar, Founder of Football for Peace Kashif Siddiqi, Chile’s greatest footballer of all times Elías Figueroa, noted global charity Street Child United, former captain of the English cricket team Alec Stewart and leading Indian tycoon Pankaj Munjal.

The keynote address on behalf of the Mayor of London, Sadiq Khan, was given by Mathew Patten, CEO, Mayor’s Fund for London.

The daytime session had corporate honchos debating around a plethora of topics focused on equality and the role of corporations and brands.

The first panel discussion was on “The power of social media”, hosted by Matthew Leopold (Head of Brand Partnerships, British Gas), with Jodie Cook (Managing Director, JC Social Media), Mary Keane Dawson (Former MD, Neo@Ogilvy), Allan Blair (Head of Digital Planning, JWT London), Simon Ryley (Founder, RightNow Digital) and Nikhil Kalanjee (Marketing Strategy & Planning, HP Inc.).

The second panel discussion was on “The power of sport and culture to challenge global inequality and advance human empowerment”. It was hosted by noted sports journalist Mihir Bose (Associated Newspapers, London Evening Standard) along with Arun Kang (CEO, Sporting Equals), Peter Hutton (CEO, Eurosport), Kashif Siddiqi (CEO, Football for Peace), Tom Kingsley (Director, Sports & Sponsorship, EY) and Jo Clark (Senior Manager, Marketing and Communication, Street Child United).

The third panel discussion was on “How brands use CSR and philanthropy”. It was hosted by celebrated sports journalist and co-founder of Sportsvibe.co.uk Ian Stafford, along with Payal Dalal (Head, Global Community Programs, Standard Chartered), Derek Redmond (Group Performance Director, Thomas International), Giselle Barboza (Campaign Director, It's A Penalty), Jeff Green (Founder, Balanced Boards) and Brooks Newmark (former MP, Lecturer & Associate Research Fellow at the University of Oxford).

The final panel discussion of the day delved into “How thin is the line between a free market and a fair market?” This was hosted by Giles Dinon along with Nicholas Hellen (Social Affairs Editor, The SundayTimes), Andrew Mitchell (MP, former Secretary of State for International Development), James Fleming (Vice Chairman, Arbuthnot Latham), Jeffery Barrett (Former Partner, Norton Rose Fulbright) and Rani Singh (Correspondent, News & Current Affairs, BBC & Forbes).

Global Power Brands is an initiative of Centre for International Competitiveness & Research (CICR) Europe and a Contentra Technologies, USA presentation, in association with IIPM Think Tank, India.