Case Study
In India, a country of more than 1.3 billion people, only about 20 million currently invest in mutual funds. This is something Franklin Templeton is on a mission to change. The company is a leader in global investing with a footprint that spans 30 countries. It launched into India in 1996 where it has helped to popularise systematic investment plans (SIPs). These plans allow customers to invest small amounts at a time and are more accessible for household investors.
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