Aimed at educating dealers about Genius products and channel strategy, the company has recently organized a meet for its dealers in the City of Nawabs - Lucknow. Attended by over 75+ leading channel partners from all over Lucknow and upcountry, the dealer meet was intended to attract new partners and consolidate its relationship with existing partners. The senior officials from Genius presiding over the meet included, Gaurav Mathur (Country Head - India)
Gaurav Mathur, Country Head (India), Genius, said, “It has always been Genius’s endeavour to understand the needs of its channel partners and maintain long-term relationships with them. Uttar Pradesh is an important market for us, thanks to its sheer population and Lucknow serves as the hub to make further inroads into the vast market. The objective of the meet was to demonstrate our commitment to the market and reiterate our status as the leading player with cutting-edge, innovative, yet affordable products. The response from the channel has been very encouraging, who are clearly impressed with our exciting range of products and overall channel strategy. We hope to emerge as a leading accessory and peripherals brand in Uttar Pradesh.”
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The meet laid focus on Genius existing range of products, its unique selling proposition as a brand and upcoming product roadmap. An array of Genius products were on display, including Gaming Products (GX Series), DVRs (Vehicle Recorders), Audio Products (Speakers & Headsets), IT Peripherals (Keyboards & Mice), Mobility Products (Earphones & Power Banks) and its Innovative Products (Energy Mouse – Mouse with Power Bank & Micro Traveler 9000R – Wireless Rechargeable Mouse (world’s smallest wireless mouse). An open walk-in session was conducted to get a first-hand feel of the products. A question-and-answer session was organized post the address and 5 winners were announced and we offered them Genius 200A earphones.
