Som Satsangi
Director - Enterprise Servers, Storage & Networking (ESSN)
HP India
Benefits of cloud computing are now well known. Not only it is here to stay, it is likely to be in the mainstream among SMEs in the future. Som Satsangi, Director, ESSN, HP India, shares his insights for the same.
Small- to medium-sized enterprises (SMEs) are the primary market for several channel partners. Even for an industry prone to hype, the buzz surrounding cloud computing is sky high. There is no doubt that few sectors have generated more interest than cloud computing. The vendors are reinventing their technology strategies with cloud offerings. HP is one of those vendors which provides Cloud computing to the SMEs. And, cloud computing promises to be providing cost-cutting offerings which strongly appeal to SMEs. After all, the more popular cloud computing gets, the less hardware SMEs will need to buy.
Som Satsangi, Director, Enterprise Servers, Storage & Networking, HP India, shares, "Cloud Computing Services help to address these issues very well and will help to address the compute requirements of SMBs very significantly."
HP has the most compelling Converged Cloud solution consisting of CloudSystem, Cloud Automation, Security and Cloud Assurance Software stack backed up by its Cloud Design and Cloud Start services. HP has an installation base of its Flagship Private Cloud Solution"CloudSystem Matrix" running 72+ systems across 45-odd organizations with good 30% of these being in the SME segment. HP has significant offerings for Cloud Service Providers who help them to launch service fast and manage their end-customers (many being SMBs) service requirements.
Adoption Drivers for SMEs
With the availability of fibre and connectivity across the country, the ability to connect to a service provider is no more a challenge and because of this connectivity the Cloud Computing adoption amongst SMBs is growing faster than expected. It is expected that about 35% of SMBs compute requirement will shift to Cloud by 2013. The ability to get SLA-based service and shift from Capex to Opex is the catalyst for triggering adoption of Cloud in the SMB segment.
Cloud: Public / Private
Engineered for enterprise, HP Converged Cloud is based on an architecture that addresses all deployment models (private, public, hybrid) and cloud service models (IaaS, PaaS, SaaS). HP is uniquely positioned to gain advantage in Cloud with three unique offerings – HP CloudSystem Matrix, CloudSystem Enterprise and CloudSystem Service provider.
HP's cloud solutions allow organizations to leverage cloud computing in a way that successfully meets business demands by removing complexity, reducing time to deploy and striking the balance between Capex and Opex models. HP is the only vendor – today – to deliver a comprehensive, integrated cloud solution on a single platform. The solution is"HP Converged Cloud".
Cloud is Secure
HP has recently launched a number of initiatives to win sales in the small- to medium-sized business (SMB) IT market in India. The company has adopted a micro-market strategy for SME business, whereby it plans to roll out cloud computing-based solutions around key verticals like healthcare, retail and education.
Keeping the current scenario in mind, HP Converged Cloud offers the most complete, integrated and open platform that enables service providers to build, Secure and manage services across private, public and hybrid cloud environments. HP CloudsyStem addresses SLA delivery and capacity management extremely well. This gives confidence to SMBs adopting Private Cloud or the Service Provider who provides service to the SMBs. HP helps to address customer- /user- specific SLA and application deployment configuration through its Cloudmaps. As a result, clients have a simplified yet integrated architecture that is scalable and easier to manage.
Finally…
Som says,"We will have more and more ISVs being qualified on our CloudSystem platforms using the HP Cloudmaps that will be available for each IV application enabling the service providers to invoke service very fast or the Private cloud to deploy these applications in their Cloud." HP will continue to improve the issues related to Complexity Security on demand scaling and integration between private cloud and Service providers. He adds, "HP has launched next-generation Gen8 Systems that are significantly more efficient in terms of power and cooling efficiency. Along with a richer software stack, deployment of apps and managing them would be a lot easier."
