IBM has announced that it is extending its social business platform with its new integrated social email solution. The move aims to simplify and accelerate social business adoption in the marketplace, providing employees with a single access point to all of their collaboration tools like social media, email, group activities, blogs and more.
It is reportedly said that IBM has extended its social business leadership by bringing messaging into the social experience, turning email from a client application used only for mail to a core component of a platform that drives knowledge sharing, workforce productivity and overall business value.
According to a recent IBM study, 82 percent of Chief Marketing Officers (CMO) are planning to increase their use of social media over the next three to five years.
IBM social business platform features a complete set of capabilities including enterprise-grade social networking, social analytics, and social content management in a seamless, unified experience across a myriad of business applications.
