IBM has announced that, for the fifth consecutive year, IDC ranked the company number one in worldwide market share for enterprise social software. According to IDC's analysis of 2013 revenue, the worldwide market for enterprise social software applications grew from $968 million in 2012 to $1,242 million in 2013.
Today, more organizations aspire to become a Social Business. The leading organizations – including 75 per cent of the Fortune 100 – are transforming how they connect, collaborate and get work done using IBM enterprise social software.
“Customers are increasingly assuming that all the applications must be social. IBM's focus on a core social networking platform to support application environments, such as Smarter Commerce and Smarter Workforce aligns well with this customer intent,” said Anmol Nautiyal, Director, IBM Social Business & Smarter Workforce, India/South Asia.
IBM's Social Business portfolio, including its industry-leading IBM Connections and Smarter Workforce technologies, allow organizations to integrate social solutions with critical business applications and people-centric processes that empower employees, increase workforce productivity and deliver exceptional customer service. Deployed on cloud or on premises, these solutions also enable business leaders like the Chief HR Officer (CHRO) to attract and retain top talent when combined with social workforce analytics that ensure the organization has the skills and expertise to meet the emerging market demands.
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