Ingram Micro India accelerates partner growth with Xvantage power

VISHAL HEGDE
DIRECTOR - SALES, INGRAM MICRO INDIA

Partner programs are one of the key drivers of Ingram Micro India’s growth strategy and overall success. This success is highly related to how we enable our partners to solve their customers’ problems. These programs not only incentivize partners but also strengthen our bonds and provide a superlative engagement experience. We focus on building long-term, value-driven relationships that enable mutual growth.

Our business is built around empowering and enabling the IT channel ecosystem. In India, we work with a diverse and robust partner network—system integrators, value-added resellers, regional distributors, retailers, managed service providers, born in cloud partners, ISVs, alliance partners, large format retailers, and e-commerce players. Through our digital platform Xvantage, we help partners grow, innovate, and deliver exceptional customer value. This partner-first approach ensures scale, local market reach, and stronger customer experiences, forming the foundation of our growth strategy.

Our programs focus on digital empowerment, from providing digital tools to offering training and certifications. We help partners unlock new revenue streams and promote sustainability with scalable solutions for all stakeholders. Channel programs also drive efficiency through shared marketing, partner financing, and AI-driven automation via Xvantage. Our strategy—centred on platformization, partner enablement, and geo expansion—has significantly boosted new partner acquisition, expanded solution reach, and non-metro revenue, reinforcing a stronger, digitally empowered, and future-ready partner ecosystem.