Instagram to soon let users repost their friend’s post and reels

Instagram users will soon get the option to repost other people’s posts and reels. The feature is said to work the same way as one reposts other people’s Stories right now. The repost feature will be available next to the tag option on an Instagram user’s profile section.

The platform has reportedly confirmed that it has started testing this feature with a small group of users, which should soon be available to all users. Adam Mosseri has already confirmed that Instagram will gradually transition from a photo-to-video platform, with users able to post 9:16 photos instead of the standard 16:9 format.

Instagram is expected to roll out the new repost feature to mobile users on the Android and iOS Instagram apps in the coming months, once the platform and its developers have completed testing. The design of the app has already been improved, but it is still difficult to use on a foldable form factor.

Until now users could only share other users’ posts or reels by adding them to their story which expires in 24 hours, or using a third-party app to show the post on their profile. But the new repost feature will give users an edge by having another option of sharing a post or a reel to their profiles as a permanent post without the use of an external app.

A spokesperson from Meta said, “We’re exploring the ability to reshare posts in Feed – similar to how you can reshare in Stories – so people can share what resonates with them, and so original creators are credited for their work[…] We plan to test this soon with a small number of people.”