Julie Joseph,
Vertical lead - Technology, The Practice
“As our approach becomes more integrated, there is a growing need for talent that is ready to adapt to this communication methodology. The industry is facing a dearth of the right talent which is able to think integrated communications beyond textbooks, to conceptualize and execute holistic campaigns successfully. We strongly believe that as PR agencies are able to change their approach and delivery in this direction, and client point of contacts mature, the industry will see its next inflection point.
One of the aspects that has always excited us is the role of technology in creating a social change in the country. Be it extending access to digital literacy and connectivity, driving the social innovation agenda, facilitating empowerment through education, the mandate is going beyond product push and making a tangible difference to our economy and environment.”
