Kingston capitalizes on the growing India Memory market

Ann Bai,
DRAM Sales Director, Kingston Technology,
APAC region

Ann Bai, DRAM Sales Director, Kingston Technology, APAC region speaks about the India market for Kingston and the growth Kingston is poised for in the Memory space

Given the dynamics, India is a key market for Kingston and it is focused on providing a better end user experience by including more high quality memory products with an exceptional after-sales service.The market is likely to see larger DRAM deals as companies grow in size and scale. Kingston has a wide range of products in DRAM memory that will help its presence in the Indian market grow even more. 

“Adding to this, PCs have started penetrating in the smaller Indian cities and towns and this gives us more opportunities to showcase and strengthen our product line up. Kingston is focused to capitalize on this to have better market penetration along with developingthe channels,” states Ann Bai, DRAM Sales Director, Kingston Technology, APAC region.

India market for Kingston

Kingston, known for quality and innovative memory products, understands the Indian market. To sustain the desired market share, the company is looking at a 3-tier strategy which includes empowering the channel, concentrated marketing and an enhanced post-sales service, besides working on a dynamic pricing strategy for India. 

“We have received a good response from India with Kingston’s market share showing a remarkable growth. The market here is vast and dynamic, with a lot of factors affecting businesses. Indian consumers are quality conscious and believe in Value for Money. Kingston caters to consumers for both, enterprise and personal use, by offering best-in-class quality memory products at a very competitive price point. With our products and understanding of the market, we are confident about our drastic sales growth in the time to come,” says Ann.

The demand for Kingston products is generous in India. It has been active on the memory front this year, which started off with celebrating 10 successful years for its HyperX products. Also, Kingston celebrated its 26th year in the memory industry, at a gadgets exhibition and has got good traction for its efforts.

However, the company intends to further include the Tier-II and Tier-III cities to enhance its reach aspect. The memory brand is looking at more opportunities with corporate businesses and gaming communities to showcase its powerful server RAM and HyperX products. Also, since India is still a fast growing market, it is optimistic about the channel market sales.

Finally…

DRAM in India is growing year over year and it will make a great contribution to the revenues for Kingston in the future. However, India is still a developing market and offers vast potential to grow. Working on this, Kingston is focused on having a greater market penetration and channel development.Accordingly it will plan strategies and will enhance its market share inthe future.“We are very excited to have different types of partners, resellers, distributors to work with, thus to provide the world class pre/after sales service in India,” Ann says. 

samrita@varindia.com