LAVA Launches X50 Plus smartphone

LAVA International has announced the launch of Lava X50 Plus. Lava X50 Plus is a testimony to the brand’s value proposition of making aspirational technology accessible by offering reliable products and services. Lava X50 Plus is a holistic smartphone with an excellent combination of space and speed it provides. On this smartphone, mobile application loading is 45% faster, thanks to its 32GB ROM. The smartphone offers faster and seamless mobile apps experience aiding consumers to multi-task easily on their phone. Lava X50 Plus comes at a pocket friendly price of Rs. 9,199/-.

Lava X50 Plus is the only device which comes with 32 GB ROM at this price point, which stores three times more data compared to 16 GB ROM providing the consumers with ample storage for music, videos, pictures, applications, and other data.

Lava X50 Plus sports a glossy glass back cover that merges smoothly with the stunning 13.67 cm (5.5”) HD IPS On Cell display – which enhances the video watching experience specially in sunlight.

In addition to spectacular aesthetics, Lava X50 Plus exhibits unmatched imaging capabilities. The smartphone sports an 8MP primary camera and 5MP rear camera both with LED Flash. The primary camera comes with big pixel Sensor (1.4µ) and F2.0 Aperture lens which helps in taking brighter pictures – thus enabling photography enthusiasts to click brighter photos. Lava X50 Plus is also equipped with a wide array of useful software enhancements such as ‘one-hand operation’ which shrinks the screen to help users manage tasks with just one hand and ‘Time Lapse Video’ feature to record video in fast forward mode.

Lava X50 Plus comes equipped with Smart Screen Gestures for users to get easy and direct access to apps and features by simply gesturing to the phone - such as w for browser, m for music, v for video player and more. Additionally, it comes with a feature ‘Swipe to capture’ which lets users take a screen shot by swiping down the screen with three fingers.

What’s more, the smartphone is backed by a 2880 mAh Li-Po battery and comes with a 1.3 GHz Quad Core Processor. It is supported by 2 GB RAM, which delivers blazing-fast performance and seamless switching between apps and games. Further, the 4G connectivity with VoLTE support gives faster browsing and an un-interrupted HD calling experience to consumers.

Supporting 11 Indian languages, Lava X50 Plus is equipped with the ‘Transliterate Feature’ which helps the users in easy translation of English language in their respective native languages and vice-versa. The device additionally offers dual SIM support, giving users the flexibility of having two phone numbers in one smartphone.

Lava X50 Plus will be available nationally across all retail stores and multi-brand outlets in White - Gold and Blue color variants and comes with the manufacturer warranty for a year along with six months warranty for the in-box accessories which include battery, headset, charger and a USB Cable.