Lava receives recognition from Brand Equity

LAVA has been recognized among the Top 100 “Most Exciting Brands 2014” by Brand Equity in the “Brand Equity's Most Exciting Brands” Survey.

Six attributes were arrived at after discussion and review of various other researches by the Brand Equity Editorial Team and Nielsen: "This brand sets the owner or user apart as a trendsetter", "This is a brand to aspire for", "This brand is fun/lively", "This brand has got style", "This brand does exciting advertisements/events/ communication", and "This brand is edgy/irreverent".

Brand Equity's Most Exciting Brands is a recently launched (2013) annual research property from Brand Equity and Nielsen. It speaks directly to the youth to discover the brands that capture the imagination of this aspirational segment of consumers.

The survey was carried out among the youth in the 15–24 age group, from SEC A. The study was conducted in seven cities – Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune. The sample per city was 156, with a total design sample of 1,092. Interviews were conducted at Graduate and Postgraduate colleges in each city.

Tarun Verma, DGM – Marketing, Lava International, said, “It is, indeed, a prestigious moment to be in the company of such august brands. We would like to thank Brand Equity, our consumers and all stakeholders in the value chain for trusting, understanding and enjoying the true essence of brand LAVA. This could not have been achieved without the hard work and commitment of each and every member of the LAVA family and the confidence that the consumer has instilled in us. In this very dynamic age of technology, we continuously strive to make our products and brand relevant and differentiated to deliver value in the complete chain.”

Lava has also been recently honoured as the “Emerging Company of the Year 2013” and was chosen by the Indian consumers as the fifth most-trusted brand in the TRA’s Brand Trust Report.