Lava recognized as India’s Most Promising Brand

LAVA has been recognized as one of India’s Most Promising Brands by World Consulting & Research Corporation (WCRC).

India’s Most Promising Brands 2013-14 brings forth the brands that have grown tremendously in terms of consumer perception and have shown clear indicators in terms of potential to overtake the current market leaders through their innovative marketing techniques and product innovations. The World Consulting & Research Corporation (WCRC) recognized 100 brands across 20 industry categories to form the Most Promising Brands of India.

Additionally with the award, Lava’s inspiring journey will be featured into a 2-minute editorial film. The editorial film would be shot to showcase the core values and attributes of the brand. The editorial film would be available in a downloaded version on the WCRC website and/or WCRC dedicated channel on You Tube.

Hari Om Rai, Chairman & Managing Director, Lava International, shared, “We thank WCRC and E&Y for bestowing this award upon Lava. In alignment with our core values, we are constantly making efforts to provide innovative and value-for-money products that offer great experience to our consumers. Recognitions like these are a great confidence booster in Lava’s journey of becoming a global consumer brand from India.”

The India’s Most Promising Brands & Leaders Coffee Table book will be available in Book Shops, Coffee Shops, Top Management Universities, Embassies, Trade Conferences and Participating brands from India, Corporate houses, and Controlled distribution to the right target market, Chamber of Commerce and Advertising & PR agencies.