Lenovo places channel strategy at the core of innovation and growth

ARVIND CHABRA
DIRECTOR - ONE CHANNEL, LENOVO INDIA

As part of Lenovo’s commitment to innovation, our channel strategy is at the core of delivering smarter technology for everyone and driving sustainable growth. It is fundamental to Lenovo’s long- term success. Through the Lenovo 360 framework, we have created an integrated, global model that empowers partners to drive innovation, reach new markets, and co-deliver end-to-end solutions. It’s more than enablement—it’s about building a unified ecosystem where our partners are strategic collaborators in advancing AI, hybrid cloud, and edge computing. This alignment not only accelerates digital transformation for our customers but also creates shared value. In today’s fast-evolving tech landscape, a strong partner program ensures we scale with agility, serve with relevance, and lead with purpose.

Channel partners contribute significantly to Lenovo’s growth journey by extending our reach across customer segments and enabling us to deliver solutions with greater efficiency. Lenovo 360 provides them with the tools, training, and AI-powered capabilities they need to stay ahead of innovation and support seamless client experiences.

The program also optimizes costs across marketing, sales, and support through ready-to-deploy marketing kits, lead-sharing systems, and localized execution. Strategic co-investments in marketing and partner-led service delivery help reduce overheads while maintaining customer satisfaction. Together with our partners, we’re enabling faster access to smarter technology—whether through advanced infrastructure solutions, efficient hybrid work innovations, or 30-minute doorstep deliveries in select cities across India.