Marketing for Tally plays a key role in creating the brand’s relevancy

Jyothsna Pai 
Global Head, Marketing, Tally Solutions Pvt Ltd

“For Tally, a brand is not just an advertising campaign but an experience that we deliver to our customers. Tally is the country’s leading business software provider, adopted by 1.5 million businesses. We have partners and customers who have been with us since the company’s early years.

Transitioning to the GST regime was a tough period for SMEs. Tally’s key role as a brand was in engaging with SMEs through over 7000 GST camps across the country and educating them to understand GST and stay prepared to change. We also provided free webinars and engaged on social media and through blogs for a larger outreach.

Marketing plays a key role to position a brand and create relevancy in a customer’s life. And a powerful brand is made more successful by its loyal users by becoming its advocates. We are happy that Tally enjoys this status and are grateful for trust bestowed by millions of businesses globally. A successfully marketed brand also ensures that it constantly innovates not only on product and experience front, but also in the way it uses its channel mix and messaging to remain preferred in a changing environment.

Innovation is at the heart of our technology and has also been responsible for the impact our products and solutions have created. With our future roadmap of connected solutions, R&D is our core focus over the next few years. We have recently begun research operations as a specialized function.”