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Meta has put plans to expand sales of its Ray-Ban Display smart glasses outside the United States on hold, citing limited inventory and stronger-than-expected demand in its home market.
The company said it will temporarily defer launches in markets including the UK, France, Italy and Canada, opting instead to focus on meeting U.S. orders while reassessing international availability. Meta described the Ray-Ban Display glasses as a “first-of-its-kind product” and said supply constraints have made it difficult to support a broader rollout at this stage.
Since the product’s debut last fall, interest has surged beyond initial expectations. Meta said customer waitlists for the device now extend into 2026, underscoring the challenge of balancing demand with current production capacity.
The smart glasses are developed in partnership with EssilorLuxottica under its Ray-Ban label. The device allows users to take photos, stream audio and interact with an AI assistant through voice commands. EssilorLuxottica has previously said it is ramping up manufacturing to support growth in its smart eyewear business.
Industry data suggests early commercial traction. Meta sold about 15,000 units of the Ray-Ban Display glasses in their first quarter on the market, capturing roughly 6% of the category, according to estimates from IDC.
Alongside the supply update, Meta also used the Consumer Electronics Show in Las Vegas to preview new features for the glasses and its Meta Neural Band wrist device. Among the additions is a teleprompter-style function that lets users view notes on the glasses and scroll through content using the wristband. The company is also expanding pedestrian navigation support to additional U.S. cities, including Denver, Las Vegas, Portland and Salt Lake City, increasing the total number of supported locations to 32.
Meta said it will revisit its international rollout plans once supply improves, as it continues to position smart glasses as a key pillar of its broader augmented reality and AI strategy.
The company said it will temporarily defer launches in markets including the UK, France, Italy and Canada, opting instead to focus on meeting U.S. orders while reassessing international availability. Meta described the Ray-Ban Display glasses as a “first-of-its-kind product” and said supply constraints have made it difficult to support a broader rollout at this stage.
Since the product’s debut last fall, interest has surged beyond initial expectations. Meta said customer waitlists for the device now extend into 2026, underscoring the challenge of balancing demand with current production capacity.
The smart glasses are developed in partnership with EssilorLuxottica under its Ray-Ban label. The device allows users to take photos, stream audio and interact with an AI assistant through voice commands. EssilorLuxottica has previously said it is ramping up manufacturing to support growth in its smart eyewear business.
Industry data suggests early commercial traction. Meta sold about 15,000 units of the Ray-Ban Display glasses in their first quarter on the market, capturing roughly 6% of the category, according to estimates from IDC.
Alongside the supply update, Meta also used the Consumer Electronics Show in Las Vegas to preview new features for the glasses and its Meta Neural Band wrist device. Among the additions is a teleprompter-style function that lets users view notes on the glasses and scroll through content using the wristband. The company is also expanding pedestrian navigation support to additional U.S. cities, including Denver, Las Vegas, Portland and Salt Lake City, increasing the total number of supported locations to 32.
Meta said it will revisit its international rollout plans once supply improves, as it continues to position smart glasses as a key pillar of its broader augmented reality and AI strategy.
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