![Micromax expands footprint into power banks, speakers, sound bars and earphones Micromax expands footprint into power banks, speakers, sound bars and earphones](https://varindia.com/storage/news/uploads/2016/58b52169007a3.jpg)
Micromax Informatics, the leading mobile and consumer electronic brand has announced its focus on accessories segment as well.
In the next few weeks, Micromax will introduce products including sound bars, bluetooth speakers, earphones and power banks, which will enhance the consumer experience of its core products that includes mobiles, LED televisions and ACs.
Commenting on the expansion, Rohan Agarwal, vice president, Consumer Electronics, Micromax Informatics said, “The market currently is highly unorganized and some industry estimates suggest that it could be to the tune of $1 billion and there is tremendous scope. A consumer today expects quality products and is willing to pay a little extra if the product offers competence and quality.”
“Micromax understands the need gap and the pain points the consumers have, no matter how much battery you pack into a smartphone, a power bank is required, for LED TVs – a sound bar is essential for enhanced viewing experience. Our focus will be to be very close to our consumer’s need and introduce products that enhance their experience,” added Agarwal.
Micromax will be stepping up the game in the home entertainment segment by introducing the new sound bars in the next 15 days which will be available through both offline and online channels. The power banks will be made available in the next 10 days.
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