Micromax, in partnership with Flipkart, unveils Evok Series

Micromax Informatics, in an exclusive partnership with Flipkart, has launched the Evok series – Evok Note and Evok Power.

Micromax aims to disrupt the online smartphone market with the best-in-class features of Evok series. Whether it is about the power, battery, screen size and resolution, camera, security or design, the new series has it all, making it the “Complete Smartphone” for an evolved user.

Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “Micromax has always been a frontrunner when it comes to breaking performance barriers with our innovative product offerings and the success of all our Canvas series is a testimony to this. With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points.”

He added, “Through our exclusive partnership with Flipkart in the past, we have very successfully expanded the overall entry-level smartphone market and created a favourable impact in the ecommerce channel. Our new Evok Series will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”

Ajay Veer Yadav, Vice-President – Mobiles, Flipkart, said, “Micromax has been a significant player in the Indian smartphone landscape, helping customers adopt smartphones with its innovative and affordable products. We are happy that Micromax has chosen Flipkart as platform of choice to lead their ecommerce foray. We have been working closely with Micromax to develop their Flipkart exclusive – Evok Series. The Evok Series has been ‘Designed for India’ keeping in mind the evolving preferences of Indian smartphone customers. We are confident that Evok series will resonate with our young customers."

Evok Note

The smartphone houses 1.3GHz Mediatek Octa-core processor MT6753 coupled with a powerful 3GB RAM offering seamless multitasking. The smartphone is powered with 4,000mAh battery. The phone is equipped with a 5.5-inch FHD display offering dynamic contrast and colour vibrancy. With 2.5D Cover Glass, the screen has 400.53 ppi and is a visual banquet with 16M colours splashed across the exquisite display breathing life into graphics.

It comes with 32GB ROM, 13MP AF rear camera featuring 5P Largan Lens for enhanced performance in low-light conditions and also comes with a preinstalled Beauty Plus me that whitens teeth, removes blemishes, slims your face and gives you options to apply lots of filters.

The smartphones comes with inbuilt first-ever private security application called Secure Space. Now users can use their fingerprint to encrypt applications in their smartphone and create encrypted notes and shortcuts on their phones. The smartphone is priced disruptively at Rs.9,499/-

Evok Power

The phone boats 1.3 GHz Quad-core processor coupled with 2GB RAM. It comes with the long-lasting 4,000mAh battery, Smart Power Play feature. The device brings fingerprint sensor. The smartphone is priced at Rs.6,999/-.