Microsoft joins hands with GOQii to boost Lumia devices sale

Recognizing the need for innovative technology for the fitness conscious to track and maintain their daily regime, Microsoft and GOQii have  announced that consumers purchasing new Lumia 830, Lumia 930, and Lumia 1320 devices will get a free GOQii band with a 3 month subscription plan worth Rs.3999/-.  Valid on purchase from company branded retail stores, this offer is open to consumers in Mumbai, Pune and Ahmedabad. The GOQii band is an advanced fitness tracker which works in conjunction with the native GOQii app on all Lumia devices. Navdeep Manaktala, Head - Developer Experience, Nokia India Sales Pvt. Ltd. (A subsidiary of Microsoft Mobile Oy) said, “Personal fitness is the mantra for consumers these days with a lot of focus being given to wearables. We recognize this as a rapidly evolving segment and are committed to bring the best innovations and services to our consumers. We are pleased to associate with GOQii to deliver a unique wellness experience through the GOQii band and app on our Lumia devices that are fully optimized to guarantee great performance.” Microsoft has always worked closely with developers and partners to get more relevant and differentiated apps for consumers across verticals. With this initiative and an integrated, easy –to-use GOQii app on the WP Store, we aim to bring consumers closer to a healthy lifestyle. The app will let users interact, track and get feedback on all major parameters of their health and wellness. It also integrates the ‘human factor’ via a personal coach, that works with the users data to provide customized advice on a regular basis keeping the users motivated and on track to success by goal reinforcement. “At GOQii, we are passionate about providing our consumer all the support needed to stimulate their body, mind and soul and to achieve a permanent shift to a healthier and more fulfilling lifestyle.  We are very proud to collaborate with Microsoft, an organization with a proven record of consumer-empowering innovations, and its commitment to it consumer is completely aligned with the goals we have for our users,” said Vishal Gondal, CEO and Founder, GOQii. Each GOQii user is assigned a personal coach based on his/her personal health, fitness and lifestyle goals. The coach works with the user to help and guide him/her in interpreting and analyzing data collected via the GOQii app and band. The coach also interacts with users via the app followed by monthly calls to review one’s progress and set new goals, in addition to providing guidance on daily exercise, nutrition, sleep, stress management and lifestyle change. With health and fitness becoming a top priority for the upwardly mobile Indian, this tie-up with GOQii will cater to the end-to-end lifestyle needs of the consumer. The app works on all Windows Phone 8 and Windows Phone 8.1 devices, is free, and is available for download.