Motorola and Google Cloud to integrate generative AI into the Razr line of smartphones

With the launch of the new Razr smartphone series, Motorola and Google Cloud announced a multiyear partnership to bring generative artificial intelligence to Motorola phones.

Motorola's flagship Razr 50 Ultra clamshell smartphone will be one of the first phones to receive the AI experiences.

The new "Moto ai" service will leverage AI models to accomplish tasks, create content, generate images, recall information from personal networks, compose emails and text messages, and more. Moto ai aims to provide context-aware personal and collaborative input throughout the smartphone experience for users.

"The razr brand is synonymous with innovation, and we are thrilled to have partnered with Google to deliver innovative generative AI solutions to our consumers," said Dan Dery, Vice President, AI, Ecosystem and Internet Services, Motorola. "Moto ai empowers users to intuitively create content, personalize their device, obtain the information they seek, and accomplish more in less time – all made possible by Google's most advanced AI."

According to the company, the Moto ai is able to assist with anything from camera to battery and to display and device performance information. The company revealed that the objective was to integrate the new AI experience as deeply and natively as possible into the device so that users would find it easy to call up from within the operating system and applications.    

The partnership with Google allows Motorola to leverage AI models from Google Cloud’s Vertex AI cloud-managed service that provides access to Gemini and Imagen a text-to-image producing model.

The two companies said that two stand-out features added from this partnership include Magic Canvas and Style Sync. Magic Canvas is an image creator that lives on the phone that allows users to turn descriptions from their imagination into vivid graphics that they can use in their everyday communication from text messages, social media and emails. Style Sync takes their phone’s look and feel and matches it to a user’s personal style using their camera by matching their outfit and adjusting their wallpapers, themes and icons to their look.

“The latest lineup of Razr smartphones applies the power of Google’s AI models in creative and practical ways that raise the bar for how smartphones can act as helpful companions for users across the globe,” said Umesh Vemuri, Vice President of Strategic Pursuits at Google Cloud.

Moto ai is available in Razr’s new line of smartphones, including the Razr 50 Ultra – launched in countries with Latin America, and Europe and is available for pre-order in North America, India and select countries in Asia Pacific in the coming weeks.