Multi-Screen Media introduces Mobile App – “LIV Sports”

Multi-Screen Media (MSM) has announced the launch of “LIV Sports” – a premier Digital Sports Entertainment destination. The digital destination will present one-point access to the right mix of sports and entertainment innovatively across devices. Coming from the Sony Network, LIV Sports will target both – the avid Sports fan as well as the closet fan / entertainment seekers.
LIV Sports is the Official Mobile and Internet Broadcaster for the 2014 FIFA World Cup starting 12th June, 2014. LIV Sports will show both LIVE and Video-on-demand match content, with rich and informative statistics and analysis.

N. P. Singh, CEO, Multi Screen Media (MSM), commented, “The idea was to create a premier digital sports entertainment destination where we will offer quality content which is mass inclusive and not designed to cater only to ardent sports fans. We have attempted to redefine the way sporting content is presented and consumed. With LIV Sports, we will attempt to keep every cross-section of our consumers actively engaged through high-quality interactive sports content with informative data and analytics.”

Over the next few months, viewers will be able to catch up with the widest range of sporting content, including Football, NBA, UFC, Tennis and Cricket on LIV Sports. The digital destination offers LIVE and exclusive video content along with a complete coverage of the latest sporting content present, across devices.