NDS has deployed NDS Dynamic, its advanced advertising solution, for China's largest consolidated local cable network, Sichuan Cable Network (SCTV) to enable EPG advertising insertion. The deployment enables the insertion and management of EPG advertising, empowering Sichuan Cable to increase revenue streams by transforming any area within the EPG into potential advertising inventory.
The implementation of NDS Dynamic for Sichuan Cable enables the operator to define real estate within the EPG and manage how ads are displayed, scheduled and delivered from the headend via a user-friendly web-based console. NDS Dynamic supports multiple EPG ad formats including placement in the main menu, the channel list, volume bar, banner ads and scrolling text ads. The solution can also manage ads for SD and HD EPGs separately to enable further segmentation.
Through NDS Dynamic, advertising campaigns can be addressed by channel, event, time of day or by subscriber household profile. All EPG ads are provisioned via a hierarchical three-level rights management system that differentiates between ads aimed at national, provincial and city level, allowing Sichuan cable to align ad campaigns to the individual business requirements of the advertiser.
Sue Taylor, Chairman, NDS China said, "An industry first, this new deployment strengthens our long-term commitment to providing advanced and localised solutions that address the specific needs of the cable market in China. We continue to support SCTV in its efforts to lead the Chinese pay-TV market and in providing a more compelling and personalised viewing experience. This is a 'win win' outcome for both its advertising partners and its subscribers."
